At a Glance
- Tasks: Lead UGC creation by crafting concepts, scripts, and testing creative content.
- Company: Join a dynamic team at Picsart, a leader in AI tools for creators.
- Benefits: Enjoy a competitive salary, flexible work environment, and opportunities for growth.
- Other info: Collaborate with a diverse network of creators and drive innovation in digital marketing.
- Why this job: Shape the future of content creation and make a real impact with your ideas.
- Qualifications: Proven experience in social media growth and creative content production.
The predicted salary is between 40500 - 49500 £ per year.
Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits and pays.
You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click.
How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.
How You'll Make an Impact
- Decide what creators make. The concepts, hooks and scripts they film each week. Agencies bring local ideas; you pick what the whole network runs.
- Write briefs creators can follow. Not documents they skim, clear direction, plus rough cuts and examples you make in Picsart's own tools, so nobody has to guess what you meant.
- Test the creative. Hook against hook, format against format, market against market. The results decide what runs next, not anyone's taste.
- Get content finished. Work directly with creators and editors to turn concepts into posts, and give feedback specific enough to act on.
- Find out what converts. Look at what thousands of videos actually did, and point the network at the audiences and use cases that bring in paying users.
- Spread what wins. When a hook works in one market, get it into every other market and language fast, and into templates users can remix themselves.
- Own launch content. Every new model and feature goes out through the creator network within days. You decide what day one looks like.
- Tell product what to build. You see what people want from AI tools before product does. Turn that into concrete asks: which presets, templates and models to build or promote next.
- Keep it fresh and safe. Stop the whole network from copying last month's winner. And when a platform changes its rules or a theme crosses a trust-and-safety line, the network hears it from you first.
What You'll Bring
- A portfolio, not a résumé: social accounts you've grown. Your own or a client's. Send the links and tell us what the numbers did while you ran them.
- Creator networks you've directed. How many creators, what you taught them, what came out of it.
- Content you made yourself. Rough cuts, scripts, hooks, examples, not just feedback on other people's work.
- Comment-to-DM and link funnels. You've set them up, watched them break, and fixed them.
- Short-form content that worked in more than one market or language. You know which hooks travelled and which ones didn't.
- Real use of AI creation tools. You've made things with them, not just read about them.
- Creative testing. You've run hook against hook, format against format, and let the results decide.
- Clear writing. A brief a creator can follow, and a short update an executive can read.
- Great communication skills in English. Any other languages are a plus.
UGC Creative Lead (Contractor) in London employer: Picsart
Picsart is an exceptional employer that values creativity and innovation, offering a dynamic work culture where you can thrive as a Creator Success Manager. With the flexibility to work remotely and the opportunity to collaborate with talented teams across Product, Engineering, and Support, you'll have ample chances for professional growth and development. Join us in empowering creators worldwide while enjoying a supportive environment that prioritises your success and satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land UGC Creative Lead (Contractor) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Picsart and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Picsart are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Picsart on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Picsart. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UGC Creative Lead (Contractor) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Picsart. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Picsart:Show us that you’ve done your homework! In your application, briefly mention what you admire about Picsart’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Picsart
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Picsart will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Picsart, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
