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- Tasks: Lead global user acquisition and retention initiatives through data-driven marketing strategies.
- Company: Picsart is the world's largest digital creation platform, empowering users to create and share visual stories.
- Benefits: Enjoy a hybrid work model, well-being benefits, and a culture that fosters innovation and creativity.
- Why this job: Join a dynamic team where your leadership can drive significant growth and impact in digital marketing.
- Qualifications: 7+ years in performance marketing with strong leadership experience and expertise in paid media platforms.
- Other info: Picsart values professionalism, motivation, and passion, and is committed to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.
By joining us, you will benefit from:
- An honest, open culture that emphasises feedback and promotes professional and personal development.
- Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
- Well-being benefits (including a monthly well-being fund).
- An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.
You will:
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth.
- Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks.
- Lead a team of marketers, providing guidance, setting KPIs, and driving execution.
- Analyze campaign performance, extract insights, and optimize for maximum ROI.
- Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend.
- Collaborate with product, data, and creative teams to refine audience targeting, messaging, and overall campaign effectiveness.
- Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance.
- Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge.
- Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively.
- Report on performance metrics and provide strategic recommendations to executive leadership.
About you:
- 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position.
- Proven track record of scaling user acquisition efforts in a fast-paced digital environment.
- Deep expertise in paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.), attribution models, and analytics tools.
- Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower.
- Experience managing marketing budgets with a focus on efficiency and ROI.
- Ability to work cross-functionally and collaborate with product, design, and engineering teams.
- Strong leadership and team management experience, with the ability to mentor and develop talent.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
- Passion for innovation and staying ahead of digital marketing trends.
What we seek and value most in our candidates: professionalism in both soft and hard skills; motivation to grow, learn and share; positive attitude; flexibility; transparency; ownership; and, most importantly, passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
ABOUT US: Picsart is the world’s largest digital creation platform and a top 20 most downloaded app . Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices, and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others.
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Head, Performance Marketing employer: PicsArt
Contact Detail:
PicsArt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head, Performance Marketing
✨Tip Number 1
Make sure to showcase your leadership experience in performance marketing. Highlight specific examples where you've successfully led teams and driven user acquisition strategies, as this role requires strong team management skills.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and be prepared to discuss how you've implemented innovative strategies in past roles. This will demonstrate your passion for staying ahead in the industry.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share specific metrics or case studies that illustrate how you've optimized campaigns for maximum ROI using analytics tools.
✨Tip Number 4
Since collaboration is key in this role, think of examples where you've worked cross-functionally with product, design, and engineering teams. Highlight how these collaborations have led to successful marketing outcomes.
We think you need these skills to ace Head, Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially your leadership roles and achievements in user acquisition and retention. Use metrics to showcase your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and innovation. Mention specific strategies you've implemented in the past that align with Picsart's goals and culture.
Showcase Analytical Skills: Emphasize your analytical skills by providing examples of how you've used data-driven insights to optimize campaigns. Mention tools like Google Analytics or AppsFlyer that you are proficient in.
Demonstrate Leadership Experience: Highlight your leadership experience by discussing how you've managed teams, set KPIs, and driven execution in previous roles. This will show that you can lead the marketing team effectively at Picsart.
How to prepare for a job interview at PicsArt
✨Showcase Your Leadership Experience
Since this role requires strong leadership skills, be prepared to discuss your previous experiences managing teams. Highlight specific examples where you set KPIs, guided your team, and drove successful marketing campaigns.
✨Demonstrate Data-Driven Decision Making
Emphasize your analytical skills by discussing how you've used data to optimize campaigns in the past. Be ready to share specific metrics or tools you've utilized, such as Google Analytics or AppsFlyer, to drive user acquisition and retention.
✨Discuss Multi-Channel Campaign Management
Prepare to talk about your experience with various digital marketing channels. Provide examples of how you've managed and optimized paid campaigns across platforms like Google Ads, Meta, and TikTok, focusing on your approach to budget allocation and ROI.
✨Stay Ahead of Industry Trends
Show your passion for innovation by discussing recent trends in performance marketing that excite you. Mention any new technologies or strategies you've implemented in your previous roles to maintain a competitive edge in the market.
