At a Glance
- Tasks: Launch and optimise user acquisition campaigns across major platforms like TikTok and Google Ads.
- Company: Join Picsart, the world's leading creative platform with a vibrant community of creators.
- Benefits: Flexible remote work, competitive pay, and a chance to impact millions of users.
- Other info: Dynamic team culture that values creativity, ownership, and fun.
- Why this job: Be part of a mission to empower creativity and drive real change in the digital space.
- Qualifications: 2+ years in performance marketing with strong analytical skills and campaign management experience.
The predicted salary is between 60750 - 74250 £ per year.
Picsart is the world's #1 creative platform with over 100 million creators and 1 billion installs. The mission: make creativity accessible to everyone. Join a team where your work impacts millions of creators daily and your ideas drive real change.
Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
We're seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.
How You'll Make an Impact- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
- 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Experience with scaling paid campaigns with >$1M monthly budget responsibility.
- Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
User Acquisition Specialist (Contractor) London, UK employer: PicsArt, Inc.
Picsart, Inc. is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about data-driven growth in user acquisition. With flexible remote work options and opportunities for in-office collaboration, employees benefit from a supportive environment that encourages creativity and professional development. The company prioritises employee growth through continuous learning and experimentation, making it an ideal place for individuals looking to make a meaningful impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Specialist (Contractor) London, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PicsArt, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PicsArt, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PicsArt, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PicsArt, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace User Acquisition Specialist (Contractor) London, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PicsArt, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PicsArt, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PicsArt, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PicsArt, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PicsArt, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PicsArt, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
