At a Glance
- Tasks: Launch and optimise user acquisition campaigns across major platforms like TikTok and Google Ads.
- Company: Join Picsart, the world's #1 creative platform with a vibrant community of creators.
- Benefits: Flexible remote work, impactful projects, and a chance to collaborate with creative minds.
- Other info: Dynamic team culture that values creativity, ownership, and fun.
- Why this job: Make a real impact on millions of creators while driving innovative marketing strategies.
- Qualifications: 2+ years in performance marketing with strong analytical skills and campaign management experience.
The predicted salary is between 60750 - 74250 £ per year.
Picsart is the world's #1 creative platform with over 100 million creators and 1 billion installs. The mission: make creativity accessible to everyone. Join a team where your work impacts millions of creators daily and your ideas drive real change. Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
We're seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.
How You'll Make an Impact
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
What You'll Bring
- 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Experience with scaling paid campaigns with >$1M monthly budget responsibility.
- Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
Good To Have
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
What We Seek And Value The Most In Our Candidates
If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
User Acquisition Specialist (Contractor) London, UK employer: PicsArt, Inc.
Picsart, Inc. is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about data-driven growth in user acquisition. With flexible remote work options and opportunities for in-office collaboration, employees benefit from a supportive environment that encourages creativity and professional development. The company prioritises employee growth through continuous learning and experimentation, making it an ideal place for individuals looking to make a meaningful impact in the digital marketing landscape.
