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- Tasks: Lead global user acquisition and retention initiatives through data-driven marketing strategies.
- Company: Join Picsart, the world's #1 creative platform with over 150 million monthly active users.
- Benefits: Enjoy a hybrid work model, well-being benefits, and a culture that fosters innovation.
- Why this job: Be part of a dynamic team that values creativity and personal development while driving impactful growth.
- Qualifications: 7+ years in performance marketing, with strong leadership and analytical skills required.
- Other info: We celebrate diversity and encourage candidates who take ownership and have fun to apply.
The predicted salary is between 43200 - 72000 £ per year.
This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world\’s #1 creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.
Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.
By joining us, you will benefit from
- An honest, open culture that emphasises feedback and promotes professional and personal development.
- Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
- Well-being benefits (including a monthly well-being fund).
- An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.
You will
- Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth.
- Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks.
- Lead a team of marketers, providing guidance, setting KPIs, and driving execution.
- Analyze campaign performance, extract insights, and optimize for maximum ROI.
- Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend.
- Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness.
- Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance.
- Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge.
- Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively.
- Report on performance metrics and provide strategic recommendations to executive leadership.
About you
- 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position.
- Proven track record of scaling user acquisition efforts in a fast-paced digital environment.
- Deep expertise in paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.), attribution models, and analytics tools.
- Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower.
- Experience managing marketing budgets with a focus on efficiency and ROI.
- Ability to work cross-functionally and collaborate with product, design, and engineering teams.
- Strong leadership and team management experience, with the ability to mentor and develop talent.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
- Passion for innovation and staying ahead of digital marketing trends.
What we seek and value most in our candidates
- If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Picsart
Picsart is the world\’s largest digital creation platform. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company\’s powerful photo and video editing and generative AI tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators, and businesses, the app is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others.
We work on providing the best global benefits and support to our employees
For you and your family, to bring new perspectives, to leverage expertise and drive innovation, to encourage innovation and creativity, to celebrate milestones together, to create a stronger, more connected and productive team, to prioritize employee well-being and boost productivity, to accommodate work-life balance, and to reward long-term commitment.
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Head, Performance Marketing employer: PicsArt, Inc.
Contact Detail:
PicsArt, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head, Performance Marketing
✨Tip Number 1
Make sure to showcase your leadership experience in performance marketing. Highlight specific examples where you've successfully led teams and driven user acquisition in a fast-paced environment, as this role requires strong team management skills.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and performance metrics. Being able to discuss recent developments or innovative strategies during your interview will demonstrate your passion for the industry and your proactive approach.
✨Tip Number 3
Prepare to discuss your experience with multi-channel paid campaigns. Be ready to provide insights on how you've optimized campaigns across various platforms like Google Ads, Meta, and TikTok, as this is crucial for the role.
✨Tip Number 4
Showcase your analytical skills by discussing specific tools you've used, such as Google Analytics or AppsFlyer. Be prepared to explain how you've leveraged data to make informed decisions and improve campaign performance.
We think you need these skills to ace Head, Performance Marketing
Some tips for your application 🫡
Tailor Your Resume: Make sure your resume highlights your experience in performance marketing, especially your leadership roles. Use metrics to showcase your achievements in user acquisition and campaign optimization.
Craft a Compelling Cover Letter: In your cover letter, express your passion for innovation and creativity in digital marketing. Mention specific examples of how you've driven growth and optimized campaigns in previous roles.
Showcase Analytical Skills: Emphasize your analytical skills by discussing your experience with tools like Google Analytics and AppsFlyer. Provide examples of how you've used data-driven insights to improve marketing performance.
Highlight Leadership Experience: Discuss your leadership style and how you've successfully managed teams in the past. Include details about setting KPIs and mentoring team members to achieve their goals.
How to prepare for a job interview at PicsArt, Inc.
✨Showcase Your Data-Driven Mindset
As a Head of Performance Marketing, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or AppsFlyer to drive user acquisition and optimize campaigns.
✨Demonstrate Leadership Experience
Highlight your leadership skills by sharing experiences where you successfully managed a team. Discuss how you set KPIs, mentored team members, and drove execution in a fast-paced environment.
✨Discuss Multi-Channel Campaigns
Be ready to talk about your experience with multi-channel paid campaigns. Provide examples of how you've optimized campaigns across platforms like Google Ads, Meta, and TikTok, and the results you achieved.
✨Stay Ahead of Trends
Show your passion for innovation by discussing recent trends in digital marketing. Mention any emerging technologies or best practices you've implemented in your previous roles to maintain a competitive edge.
