Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform complex hardware tech into engaging market messages and drive product success.
- Company: Join Pico Technology, a leader in innovative hardware solutions.
- Benefits: Enjoy flexible holidays, profit bonuses, and vibrant social events.
- Why this job: Make a real impact by connecting cutting-edge products with global markets.
- Qualifications: Experience in product marketing or management, with strong communication skills.
- Other info: Collaborative environment with opportunities for growth and creativity.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a strategic product marketing expert who can simplify complex hardware and engineering technology into compelling market messages. If you thrive on uncovering customer insights, driving successful product launches, and enabling sales growth, this role is for you.
Responsibilities
- Serve as the vital link between our innovative hardware and the global markets, directly impacting product adoption and pipeline growth.
- Own and create the definitive product positioning, messaging, and objection‑handling for our entire hardware range.
- Conduct persona discovery, run market and customer insight programs (interviews, win/loss analysis), and map customer needs to market size to validate new product opportunities.
- Drive successful new product introductions, arming Sales and Distributors with essential datasheets, FAQs, playbooks, and sales tools.
- Collaborate closely with Engineering, Sales, and Applications Engineers/SMEs to ensure technical accuracy and market relevance.
- Leverage AI tools to accelerate persona insights, content drafting, and competitive monitoring.
- Partner with the Growth & Digital team to maintain optimized product pages and launch effective campaigns that drive awareness and demand.
Qualifications
- Demonstrated background in Product Marketing, Product Management, or Technical Marketing, ideally within hardware or complex engineering contexts.
- Ability to simplify complex hardware and diagnostic technologies for diverse audiences.
- Strong writing and presentation skills for creating high‑impact content and sales enablement materials.
- Familiarity with persona mapping and customer journey frameworks.
- Experience collaborating seamlessly across Sales, Engineering, and external Distributors.
- Advantageous: experience in automotive, electronics, or diagnostic markets, or within a distributor‑led sales model.
What’s in it for you?
- Flexible holidays and chance to relax at one of our three holiday homes.
- Annual Profit‑Related Pay (PRP) bonus.
- Electric Vehicle Salary Sacrifice Scheme.
- Vibrant social events such as Summer and Christmas parties.
- Free fruit and a variety of bean‑to‑cup coffee in the office.
How to Apply
Are you ready to apply? If you’re as excited as we are, hit the apply button below and let us get your next chapter started. For any queries, reach out to Toni Jones at toni.jones@picotech.com. We can’t wait to welcome you on board!
Product Marketing Manager - Hardware employer: Pico Technology
Contact Detail:
Pico Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Hardware
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your skills can help them simplify complex hardware into compelling messages.
✨Tip Number 3
Showcase your expertise! Create a portfolio that highlights your previous product marketing successes, especially any work related to hardware or engineering. This will give you an edge and demonstrate your ability to drive product adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Pico Technology.
We think you need these skills to ace Product Marketing Manager - Hardware
Some tips for your application 🫡
Know Your Audience: Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with the hiring team at Pico Technology. Show them you understand their needs and how you can meet them!
Showcase Your Skills: Highlight your experience in product marketing and how it relates to hardware. Use specific examples that demonstrate your ability to simplify complex technologies and drive successful product launches. We want to see your impact!
Be Clear and Concise: Keep your application straightforward and to the point. Avoid jargon unless it's relevant, and make sure your key messages shine through. Remember, clarity is key when communicating complex ideas!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing applications come through our platform!
How to prepare for a job interview at Pico Technology
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the hardware products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling messages and demonstrate your expertise.
✨Master the Art of Simplification
Since the role requires simplifying complex technology, practice explaining your previous projects or products in layman's terms. Use analogies or relatable examples to convey technical concepts clearly. This will show your ability to communicate effectively with diverse audiences.
✨Prepare for Persona Discovery
Brush up on persona mapping techniques and customer journey frameworks. Be ready to discuss how you've previously conducted market research or customer interviews. Highlight any insights you've uncovered that led to successful product launches or sales growth.
✨Showcase Collaboration Skills
This role involves working closely with various teams, so be prepared to share examples of how you've collaborated with Sales, Engineering, or other departments in the past. Emphasise your ability to bridge gaps between technical and non-technical stakeholders to drive product success.
