Freelance Graphic Designer (Programmatic/Adtech) in London
Freelance Graphic Designer (Programmatic/Adtech)

Freelance Graphic Designer (Programmatic/Adtech) in London

London Freelance 20 - 30 £ / hour (est.) Home office possible
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At a Glance

  • Tasks: Create eye-catching graphics for social media, brand assets, and marketing materials.
  • Company: Join Picnic, a forward-thinking company in programmatic advertising.
  • Benefits: Flexible remote work, project-based pay, and creative freedom.
  • Why this job: Showcase your design skills and make an impact in the adtech space.
  • Qualifications: Strong graphic design experience and proficiency in Adobe Creative Suite.
  • Other info: Collaborate on exciting projects with clear briefs and timelines.

The predicted salary is between 20 - 30 £ per hour.

About Picnic

Picnic is building the surface layer for media quality and curation in programmatic advertising. Our platform, PIQ (Picnic Inventory Quality), helps agencies, brands and platform partners understand and optimise the quality of the websites and inventory where ads run. We work with programmatic buyers to turn quality signals into practical decisions that improve outcomes across advertising campaigns and supply.

About The Role

We’re looking for a mid‑level freelance graphic designer to provide ongoing design support as and when needed. This will typically involve a couple of small projects per month, with clear briefs and defined scopes for each piece of work. We’ll start with a paid test project, then move to an ongoing freelance relationship if it’s a good fit on both sides.

What You’ll Be Working On

  • Social media graphics and carousels (primarily for LinkedIn/Email)
  • Brand assets and infographics
  • Occasional support with decks (sales, product, case studies)
  • One‑pagers and product/marketing collateral

Requirements

  • Strong graphic design experience
  • Comfortable creating new concepts and layouts
  • Proficient with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
  • Experience working with clear brand guidelines and applying them consistently
  • Attention to detail, good typography, and clean layout instincts

Nice to Have (but not required)

  • Experience with B2B, SaaS or adtech brands

How We Work

  • Each project is clearly scoped upfront with timelines and deliverables
  • We prefer editable source files on delivery, ideally in Canva for reuse
  • Pricing will start per project for initial work, with the option to evolve the setup over time

How To Apply

  • A short intro about yourself
  • Your portfolio or samples relevant to brand, social and design
  • Your typical per‑project or day rate

Benefits

This is a freelance, project-based contract role, not a permanent (PAYE) position. You’ll be an independent freelancer working remotely from anywhere, with flexible working hours, and we’ll agree clear scope, timelines and deliverables for each project.

Freelance Graphic Designer (Programmatic/Adtech) in London employer: Picnic

Picnic is an exceptional employer for freelance graphic designers, offering the flexibility to work remotely from anywhere while engaging in meaningful projects that enhance media quality in programmatic advertising. With a clear focus on collaboration and defined project scopes, designers can enjoy a supportive work culture that fosters creativity and professional growth, making it an ideal environment for those looking to make a significant impact in the adtech space.
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Contact Detail:

Picnic Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Freelance Graphic Designer (Programmatic/Adtech) in London

✨Tip Number 1

Make sure your portfolio is top-notch! Showcase your best work that aligns with the kind of projects Picnic is offering. Highlight any experience with social media graphics or brand assets to catch their eye.

✨Tip Number 2

When you reach out, keep it casual but professional. A short intro about yourself is great, but don’t forget to mention why you’re excited about working with Picnic specifically. We want to see your passion!

✨Tip Number 3

Be ready for that paid test project! It’s a chance to show off your skills and fit within their team. Treat it like a mini-interview and deliver your best work to impress them.

✨Tip Number 4

Don’t hesitate to apply through our website! It’s the easiest way to get your application in front of the right people. Plus, we love seeing fresh talent come through our platform.

We think you need these skills to ace Freelance Graphic Designer (Programmatic/Adtech) in London

Graphic Design
Adobe Creative Suite
Photoshop
Illustrator
InDesign
Canva
Brand Guidelines
Attention to Detail
Typography
Layout Design
Concept Development
B2B Experience
SaaS Experience
Adtech Experience

Some tips for your application 🫡

Craft a Personal Intro: Start your application with a short intro about yourself. Let us know who you are, what drives your passion for graphic design, and why you're interested in working with Picnic. A personal touch goes a long way!

Showcase Your Best Work: Make sure to include your portfolio or samples that highlight your skills in brand, social, and design. We want to see your creativity and how you apply your design experience to real projects, so pick your best pieces!

Be Clear on Your Rates: When you apply, don’t forget to mention your typical per-project or day rate. Being upfront about your pricing helps us understand how we can work together effectively from the get-go.

Apply Through Our Website: We encourage you to submit your application through our website. It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!

How to prepare for a job interview at Picnic

✨Showcase Your Portfolio

Make sure to bring your A-game by showcasing a portfolio that highlights your best work. Focus on projects that align with the type of work Picnic does, especially in social media graphics and brand assets. Tailor your examples to demonstrate how you’ve successfully applied brand guidelines and created engaging designs.

✨Understand Their Brand

Before the interview, take some time to research Picnic and their platform, PIQ. Familiarise yourself with their mission and the types of clients they serve. This will help you speak confidently about how your design skills can contribute to their goals and show that you’re genuinely interested in working with them.

✨Prepare for the Test Project

Since the role starts with a paid test project, be ready to discuss your approach to tackling it. Think about how you would interpret the brief, manage timelines, and deliver high-quality work. This shows that you’re proactive and understand the importance of clear scopes and deliverables.

✨Ask Insightful Questions

During the interview, don’t hesitate to ask questions about their design process, team dynamics, and expectations for freelancers. This not only demonstrates your interest but also helps you gauge if the freelance relationship will be a good fit for both sides. Plus, it shows you’re thinking ahead about how to collaborate effectively.

Freelance Graphic Designer (Programmatic/Adtech) in London
Picnic
Location: London

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