At a Glance
- Tasks: Evolve brand identity for a fast-growing B2B adtech company with innovative design.
- Company: Join a dynamic adtech company focused on quality-driven media solutions.
- Benefits: Remote work, flexible hours, and direct access to leadership for creative collaboration.
- Other info: Fast-paced environment with opportunities for creative decision-making and growth.
- Why this job: Make a real impact by shaping a brand that resonates with diverse audiences.
- Qualifications: Proven experience in B2B brand evolution, especially in adtech or martech.
Picnic is a fast-growing B2B adtech company building the Inventory Quality Platform category. We have two distinct product lines: Media Solutions (quality-driven media buying for agencies and brands) and Data Licensing (PIQ intelligence for DSPs, SSPs, and curation platforms to integrate into their own systems). Both are powered by PIQ, our Browsing Agent that scores every publisher on the Open Web daily.
Our positioning is strong. Our product is proven. But our brand hasn't fully caught up with where we are as a business. We're looking for a senior brand specialist to help us evolve it.
Working closely with our Marketing Manager and CEO/Founder, your scope covers one core area:
Brand evolutionSpecifically: how the palette is applied and weighted, how typography creates hierarchy and authority, how visual language conveys data and precision, how spacing and density shift to feel more sophisticated. The brand needs to work for two distinct audiences — advertisers (agencies and brand marketers) and partners (DSPs, SSPs, curation platforms) — without losing coherence.
You will present a minimum of two directions with a clear recommendation. Both must be shown in context, applied to a realistic brand surface — not just swatches and type specimens. The primary output feeds a website redesign, so at least one application should show what premium and tech-forward looks like on a web surface. It also needs to work across sales decks, LinkedIn, and event materials.
You will produce a consolidated document incorporating all approved decisions — ready for handoff to a web designer and for ongoing use across the business. This is the artefact that makes the work usable: every surface the brand appears on should be able to draw from it.
Requirements- Essential
- Senior B2B brand specialist — portfolio of visual brand evolution work specifically. We want to see elevations of existing brand, not new brand.
- Experience in adtech, martech, or a similarly complex B2B technology environment — you need to understand what our audiences care about.
- Comfortable working with a founder who has clear creative instincts and will want to be closely involved in direction.
- Nice to have
- Familiarity with programmatic advertising or the digital media industry.
- Track record with founder-led scale-ups at a similar stage.
How we work:
- Remote and flexible.
- You'll have direct access to our Marketing Manager (Ellie) and CEO (Matt) who will be closely involved in creative decisions.
- We move fast. We want someone who can make decisions, move at pace.
- Project-based fee — please include your day rate or project fee range when you apply.
- Deliverables: visual identity evolution (minimum two directions), updated brand guidelines.
- Start date: as soon as possible.
Please send the following to:
- Portfolio — B2B visual brand evolution work specifically. We want to see how you elevate an existing brand, not build a new one. Show us visual identity work and brand guidelines from the same project — not a design portfolio and a separate strategy deck.
- 2–3 most relevant examples — B2B tech, premium positioning, or complex audiences strongly preferred.
- A short note on your approach — how do you diagnose what a brand needs before proposing visual direction? What does your audit process look like?
- Day rate or project fee range.
- CV or LinkedIn profile.
Freelance Brand Identity Designer in London employer: Picnic Media Limited
Picnic is an exceptional employer for freelance Brand Identity Designers, offering a dynamic and fast-paced environment where creativity thrives. With direct access to the Marketing Manager and CEO, you will have the opportunity to influence brand evolution in a meaningful way while enjoying the flexibility of remote work. Our culture fosters rapid decision-making and collaboration, making it an ideal setting for professionals eager to make a significant impact in the adtech space.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Brand Identity Designer in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the adtech and B2B space. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that freelance gig!
✨Tip Number 2
Show off your work! Create a stunning online portfolio that highlights your brand evolution projects. Make sure it’s easy to navigate and visually appealing. Remember, first impressions count, so let your designs do the talking!
✨Tip Number 3
Tailor your pitch! When reaching out to potential clients, customise your message to reflect their needs. Mention how your experience aligns with their brand evolution goals. This shows you’ve done your homework and are genuinely interested.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our platform. It makes it easier for us to review your work and get in touch. Plus, you’ll be one step closer to collaborating with our awesome team!
We think you need these skills to ace Freelance Brand Identity Designer in London
Some tips for your application 🫡
Showcase Your Best Work:When you're putting together your portfolio, make sure to highlight your B2B visual brand evolution projects. We want to see how you've elevated existing brands, so pick examples that really demonstrate your skills in this area.
Tailor Your Approach Note:In your short note about your approach, be specific about how you diagnose a brand's needs. We’re keen to understand your audit process, so don’t hold back on the details – it’ll help us see how you think!
Be Clear About Your Fees:Don’t forget to include your day rate or project fee range in your application. Being upfront about your fees helps us understand if we’re on the same page from the get-go.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people quickly, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Picnic Media Limited
✨Know the Brand Inside Out
Before your interview, dive deep into the company's current brand identity and its evolution. Understand their product lines and how they cater to different audiences. This will help you articulate how your design approach can elevate their existing brand.
✨Showcase Relevant Work
Prepare a portfolio that highlights your experience in B2B brand evolution, especially in adtech or martech. Make sure to include examples that demonstrate your ability to elevate an existing brand rather than create a new one. Tailor your presentation to reflect the premium positioning they seek.
✨Prepare Your Approach
Be ready to discuss your diagnostic process for understanding a brand's needs. Outline how you conduct audits and what factors you consider when proposing visual directions. This shows that you have a structured methodology and can work closely with the founder on creative decisions.
✨Visual Context is Key
When presenting your ideas, ensure you show them in context. Create mock-ups that illustrate how your designs would look on various surfaces like websites, sales decks, and event materials. This will help the interviewers visualise your concepts and understand their practical application.
