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For Companies At a Glance
- Tasks: Analyse programmatic data and create engaging content like blogs and case studies.
- Company: Join Picnic, a leader in media quality for programmatic advertising.
- Benefits: Flexible remote work, project-based engagement, and the chance to showcase your writing skills.
- Why this job: Combine data analysis with creative writing to influence the future of advertising.
- Qualifications: Experience in programmatic advertising and strong writing skills are essential.
- Other info: Work independently on exciting projects with clear scopes and timelines.
The predicted salary is between 3000 - 5000 ÂŁ per month.
Picnic is building the surface layer for media quality and curation in programmatic advertising. Our platform, PIQ (Picnic Inventory Quality), helps agencies, brands and platform partners understand and optimise the quality of the websites and inventory where ads run. We work with programmatic buyers to turn quality signals into practical decisions that improve outcomes across campaigns and supply.
We’re looking for a freelancer who can combine deep, credible analysis of programmatic campaign and inventory data with the ability to turn that analysis into excellent marketing materials. This role is a blend of:
- Data analysis (campaign performance + inventory quality insights)
- Insight generation (what’s happening, why it matters, what to do next)
- Content creation (blog posts, case studies and occasional whitepapers)
- Light visualisation (simple charts and tables to support the story)
Projects will be set and scoped individually. Typical scope might be 1 blog post plus supporting analysis and charts, or a case study/whitepaper-style output.
What you’ll do
- Analyse campaign + PIQ data
- Deep dive into campaign performance data and PIQ quality datasets to uncover patterns and clear “so what” insights
- Identify drivers of performance and quality across:
- domains/subdomains
- inventory cohorts
- formats (e.g., video, display, instream/outstream where relevant)
- placements/environments (where available)
- Blogs (data-led insights, trends, explainers)
- Case studies (results, before/after, methodology)
- Whitepapers / reports (deeper thematic analysis)
Example project topics
- The relationship between inventory quality and key outcomes (e.g., viewability, VCR, CTR, CPM efficiency)
- Domain/subdomain-level insights: what separates high-performing inventory from the long tail
- “Before vs after” quality filtering: performance changes when excluding low-quality inventory
- What agencies/brands miss when relying only on standard verification metrics
- Format-specific insights (e.g., instream video performance drivers)
What we’re looking for
- Must-have
- Strong experience in and understanding of programmatic advertising (agency, DSP/SSP, adtech, analytics)
- Ability to work directly with real-world campaign datasets and messy exports
- Excellent writing skills for agencies, brands and platform partners
- Comfort producing charts and supporting tables (light but polished)
- Good judgement: you can separate a real signal from noise and avoid over-claiming
- SQL competency (you can query and transform datasets independently)
- Python for analysis and charting
- Familiarity with APIs and/or BigQuery
- Prior experience writing in the style of programmatic industry blogs (clear, data-led, commercially useful)
Tooling & data access
- You’ll work with data provided via:
- CSV exports
- SQL access
- Picnic’s API (Nice-to-have)
- BigQuery
- Excel required
- SQL/Python preferred
How we work
- We’ll scope each project clearly (objective, datasets, intended audience and content type)
- You’ll run analysis, propose angles and draft the piece
- We’ll review and iterate quickly to finalise a publish-ready output
- Final content will be used across:
- Website/blog
- Sales enablement
- PR
Engagement structure
- Project-based engagement
- Rough cadence: 1 project every 2 months
- We’ll start with a test project, then continue on an ongoing basis if it’s working well
When Applying:
- Please share:
- 2-4 relevant writing samples (programmatic/adtech preferred)
- Brief summary of your programmatic background (roles, platforms, analysis experience)
- A short note on your preferred working style for data-to-content projects
- A lightweight example of an analysis you’ve turned into a narrative (even a short outline)
This is a freelance, project-based contract role, not a permanent (PAYE) position. You’ll work remotely from anywhere, with flexible working hours and we’ll agree clear scope, timelines, and deliverables for each project. The engagement is designed for an independent freelancer who can take ownership of analysis-to-content work and deliver high-quality outputs on a defined project cadence (roughly one project every two months).
Freelance Data Analyst + Content Writer (Programmatic/Adtech) employer: Picnic Media Limited
Contact Detail:
Picnic Media Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Data Analyst + Content Writer (Programmatic/Adtech)
✨Tip Number 1
Get your networking game on! Connect with folks in the programmatic advertising space on LinkedIn or at industry events. You never know who might have a lead on a freelance gig or can introduce you to someone at Picnic.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your data analysis and content writing prowess. Include samples that demonstrate your ability to turn complex data into engaging narratives, just like what Picnic is after.
✨Tip Number 3
Tailor your pitch! When reaching out to Picnic, make sure to align your experience with their needs. Highlight your understanding of programmatic advertising and how you can help them optimise their media quality and curation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about working with us at Picnic.
We think you need these skills to ace Freelance Data Analyst + Content Writer (Programmatic/Adtech)
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in programmatic advertising and data analysis. We want to see how you've tackled similar projects before, so don’t hold back on showcasing your relevant skills and achievements!
Craft Compelling Writing Samples: When sharing your writing samples, pick pieces that reflect your ability to turn complex data into engaging content. We love clear, data-led narratives, so choose examples that demonstrate your knack for making insights accessible.
Be Clear About Your Working Style: In your application, let us know how you prefer to work on data-to-content projects. Whether you like to collaborate closely or prefer a more independent approach, being upfront about your style helps us understand how we can work together effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of applications and ensure you get the attention you deserve. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Picnic Media Limited
✨Know Your Data Inside Out
Before the interview, dive deep into your understanding of programmatic advertising and data analysis. Be ready to discuss specific campaigns you've worked on, the insights you derived, and how they impacted performance. This will show that you can handle the data-heavy aspects of the role.
✨Craft Compelling Narratives
Prepare to showcase your writing skills by bringing examples of your previous work. Think about how you can turn complex data into engaging content. Practice explaining technical findings in simple terms, as this is crucial for communicating with a broader audience.
✨Visuals Matter
Since the role involves light visualisation, brush up on creating clear charts and tables. Bring along samples of your visual work, and be prepared to discuss how these visuals supported your analysis. This will demonstrate your ability to present data effectively.
✨Align with Picnic's Vision
Familiarise yourself with Picnic's platform and its goals. During the interview, express how your skills and experiences align with their mission of improving media quality in programmatic advertising. Showing that you understand their objectives will set you apart from other candidates.
