At a Glance
- Tasks: Lead growth strategies for a cutting-edge consumer tech company, focusing on user acquisition and retention.
- Company: Join a profitable UK consumer tech business with a strong growth trajectory.
- Benefits: Enjoy a competitive salary, 25 days leave, health benefits, and remote-first flexibility.
- Other info: Be part of a dynamic team with high autonomy and excellent career development opportunities.
- Why this job: Make a real impact by transforming occasional users into loyal customers through innovative product-led growth.
- Qualifications: Experience in product-market fit, growth strategies, and analytics is essential.
The predicted salary is between 49500 - 60500 £ per year.
About us
Pickle is a talent partner for fast-growing businesses. We help ambitious founders and leadership teams hire exceptional people across operations, product, technology, customer success, commercial, finance, and executive leadership. We specialise in identifying high-quality permanent and contractor talent that can make an immediate impact, supporting businesses through key growth stages with a thoughtful, consultative approach to hiring.
About our client and the role
Location: Remote first
Contract: Employed, Full-time hours
The company is a profitable, growing UK consumer technology business operating in a high-trust financial category. The company runs a portfolio of consumer products with significant transaction volume across the UK and North America, and is building toward a next-generation platform that converts occasional, moment-driven users into habitual year-round customers.
The role is a product-literate growth leadership role, not a channel management role. You will own user acquisition, activation and retention across a product portfolio, working directly with the Head of Product to design growth into the products rather than bolting it on afterwards.
What you will own:
- The experimentation engine: Rapid, lightweight, directional tests.
- Tentpole campaigns at full scale: Planning, creative, lifecycle, partnerships, paid support, live optimisation and post-campaign analysis.
- Product-led growth motions: In-product referral loops, share and gifting mechanics, activation nudges and network effects.
- Acquisition across the mix: Organic, community, content, partnerships, PR and referral as the primary engine.
- Activation and retention: Lifecycle orchestration across email, SMS and push, behavioural segmentation.
- Launch: New products and surfaces go to market through you.
What success looks like:
- Increase in habitual and recurring usage across the product portfolio.
- A cadence of two to four clean growth and positioning tests per month.
- New user acquisition grows through channels that strengthen with use.
- The next platform release launches with a growth model designed in from day one.
- Leadership sees velocity: a visible pipeline of big bets, live tests and shipped conclusions.
Requirements
About You:
- You have taken products to fit before.
- You start from the product, not the channel.
- You see the seam and act on it.
- You are analytically self-sufficient.
- You are a translation layer.
- You decide and ship.
- You lead through clarity.
Toolkit:
- Mixpanel or Amplitude, Customer.io or Braze, PostHog or equivalent experimentation and feature-flag tooling.
- Metabase or similar BI, GA4, basic SQL.
Particularly exciting if you have:
- Taken a consumer product from a standing start to its first 100k users.
- Built a referral, gifting or invite mechanic that became a top-three acquisition channel.
- Run a peak-season campaign at seven-figure revenue scale.
- Shipped a growth feature through a product and engineering team yourself.
- Grown something where you could not buy your way to the number.
Benefits
Competitive salary, 25 days leave plus public holidays, health benefit, remote-first with 1-2 monthly contact days across the SLT in London, home set-up and learning budgets.
Diversity & Inclusion: Pickle People recognises the benefits of a diverse workforce and strives to be an inclusive organisation.
Head of Growth -Consumer Tech, UK, London leaning, Remote-first employer: Pickle
Pickle is an excellent employer that offers a dynamic and collaborative work environment in Uxbridge, where you can make a tangible impact from day one. With a focus on operational excellence and meaningful projects, employees are empowered to take ownership of their roles while benefiting from competitive rates and the potential for permanent placement. The company values diversity and inclusion, ensuring a respectful workplace for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth -Consumer Tech, UK, London leaning, Remote-first
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pickle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pickle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pickle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pickle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth -Consumer Tech, UK, London leaning, Remote-first
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pickle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pickle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pickle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pickle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pickle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pickle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
