At a Glance
- Tasks: Lead marketing for a premium wellness brand, driving customer growth and engagement.
- Company: Exciting wellness brand in London with plans for rapid expansion.
- Benefits: Flexible fractional role with competitive pay and hands-on leadership experience.
- Other info: In-person role with opportunities for significant career growth.
- Why this job: Join a pivotal moment in a growing brand and make a real impact.
- Qualifications: 5+ years in senior marketing roles, preferably in wellness or premium sectors.
The predicted salary is between 60000 - 80000 € per year.
Our client is a premium wellness brand at an exciting stage of growth. Multiple sites already trading strongly in London, with significant expansion planned over the next two years and institutional funding on the horizon. The brand is well established, the customer base is growing, and the infrastructure is in place.
With four new locations coming, a Series A on the horizon, and the next twelve months set to define the brand's trajectory at scale, this is a pivotal moment. They need a fractional marketing leader in place by July, someone who has scaled a premium, experience‐led consumer brand across multiple physical locations, with a demonstrable track record of driving footfall, improving booking conversion and delivering measurable growth across CAC, LTV and ROAS.
What You'll Be Taking On
This is a hands‐on fractional leadership role carrying full ownership of the marketing function. You'll be bringing in new customers, building the systems that turn first‐timers into regulars, directing creative output, managing a freelance specialist bench, and ensuring every new location opens with real commercial momentum behind it.
You'll need to be comfortable operating without a large team around you, moving quickly between strategic thinking and direct execution, and making decisions independently. The leadership team are close at hand on the big calls, the day‐to‐day function is yours to run. This is not a remote role. The expectation is that you'll be a regular, visible presence — in the office with the leadership team and across the sites themselves. Understanding the customer experience at ground level is central to how marketing works here, and the right person will embrace that rather than work around it.
Where you'll make the biggest difference
- Driving new customer volume across paid, organic, social and PR
- Converting first visits into long‐term booking habits through smart segmentation, email and automation
- Building and executing launch strategies for incoming new locations
- Owning commercial performance metrics (CAC, LTV, ROAS) and presenting clear recommendations to founders
- Improving footfall and booking conversion across all sites
The background that will set you apart
You bring a minimum of five years in a senior marketing leadership role, with experience in wellness, beauty, fitness or a closely adjacent premium consumer sector. You understand what it takes to market a physical, experience‐led business, preferably across multiple locations. You're confident managing performance channels directly and holding a freelance bench to account. You can read a dashboard, identify what the numbers are telling you, and communicate it clearly to founders and senior stakeholders. Experience of working through or alongside a funding round will carry real weight here.
The practicalities
- Fractional engagement – number of days to be agreed with the right person
- Primarily in‐person, London‐based – regular time in the office and across central London sites
- Engagement is due to commence in the next few weeks
What This Is Not
- A full‐time or permanent position
- A remote or predominantly home‐based role
- A strategy‐only or advisory retainer
- A role with a large in‐house team behind you
- An opportunity for someone looking to transition into fractional working for the first time
Fractional Head of Marketing in London employer: Pickle
Join a dynamic premium wellness brand at a pivotal moment in its growth journey, where your expertise will directly influence the expansion of multiple locations across London. With a strong emphasis on employee engagement and a collaborative work culture, you'll have the opportunity to drive meaningful change while enjoying the benefits of a hybrid working model. This role not only offers competitive compensation but also the chance to shape the future of a well-established brand in an exciting sector, making it an ideal environment for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wellness industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job opportunities!
✨Tip Number 2
Show your passion for the brand! When you get that interview, make sure to express your enthusiasm for their mission and values. Share how your experience aligns with their goals, especially in driving customer engagement and growth across multiple locations.
✨Tip Number 3
Prepare to showcase your results! Be ready to discuss specific metrics from your past roles, like CAC, LTV, and ROAS. Use real examples to demonstrate how you've successfully driven footfall and improved booking conversions in previous positions.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to submit your application. Plus, it shows you’re serious about joining the team and helps us keep track of all the amazing candidates like you!
We think you need these skills to ace Fractional Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for Wellness:Make sure to highlight your enthusiasm for the wellness industry in your application. We want to see how your experience aligns with our premium brand and how you can contribute to our exciting growth journey.
Be Specific About Your Achievements:When detailing your past roles, focus on quantifiable results. We love numbers, so mention how you drove footfall, improved booking conversion, or enhanced metrics like CAC, LTV, and ROAS. This will help us see your impact clearly!
Tailor Your Application:Don’t just send a generic CV and cover letter. We appreciate when applicants take the time to tailor their materials to our specific needs. Mention how your skills and experiences directly relate to the responsibilities outlined in the job description.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us during the hiring process.
How to prepare for a job interview at Pickle
✨Know the Brand Inside Out
Before your interview, dive deep into the wellness brand's mission, values, and current marketing strategies. Familiarise yourself with their customer base and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Track Record
Prepare specific examples from your past roles where you've successfully driven footfall and improved booking conversion. Use metrics like CAC, LTV, and ROAS to quantify your achievements. This will demonstrate your ability to deliver measurable growth, which is crucial for this role.
✨Emphasise Hands-On Experience
Since this role requires a hands-on approach, be ready to discuss how you've managed marketing functions independently in previous positions. Highlight your experience in executing strategies without a large team, showcasing your ability to pivot between strategic thinking and direct execution.
✨Engage with the Customer Experience
Express your understanding of the importance of customer experience in marketing for physical locations. Share insights on how you've previously engaged with customers at ground level and how that informed your marketing decisions. This will resonate well with the leadership team's focus on real commercial momentum.
