At a Glance
- Tasks: Drive digital marketing strategies, optimise campaigns, and enhance online visibility.
- Company: Join a family-owned UK electronics manufacturer with a rich history.
- Benefits: Enjoy competitive salary, generous leave, wellness support, and career growth opportunities.
- Other info: Collaborative environment with exciting projects and potential for worldwide travel.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in tech.
- Qualifications: Degree in Marketing or related field; experience in digital marketing is a plus.
The predicted salary is between 30000 - 40000 £ per year.
The Pickering Group is a family-owned, UK-based electronics manufacturer established in 1968, specializing in high-quality switching, simulation, and relay products for industries like aerospace, automotive, and defense. The Digital Marketing Executive supports Pickering Group’s online growth by planning, delivering, monitoring, and optimising digital marketing activities. The role focuses on improving lead generation, increasing search visibility, enhancing paid media performance, and ensuring content performs effectively across traditional search engines and emerging AI-driven search platforms. It is a hands-on, data-driven position within a technical B2B environment.
Responsibilities- Plans, manages, and optimises paid advertising campaigns across platforms such as Google Ads and LinkedIn Ads.
- Monitors campaign performance, budgets, conversions, ROI, and lead quality, making recommendations for improvement.
- Supports SEO and AEO initiatives, including website optimisation, metadata, site structure, indexing, content performance, and AI-search visibility.
- Creates and optimises landing pages, website content, and user journeys to improve lead generation and conversion rates.
- Analyses website and campaign performance using tools such as Google Analytics, Google Search Console, and HubSpot.
- Produces performance reports and uses testing and data analysis to drive continuous improvement.
- Creates and manages email marketing campaigns, including audience segmentation, scheduling, and performance tracking.
- Supports social media content planning and promotion across LinkedIn, Facebook, and YouTube.
- Collaborates with internal teams and external partners to ensure content is accurate, technically relevant, and aligned with business objectives.
- Keeps up to date with developments in paid media, SEO, AI search, analytics, and B2B digital marketing.
- Education & Certifications
- Holds a degree in Marketing, Digital Marketing, Business, Communications, or a related field, or demonstrates equivalent experience.
- Additional certifications in Google Ads, Google Analytics, SEO, HubSpot, or digital marketing are advantageous.
- Essential Experience
- Has previous experience in a digital marketing role.
- Demonstrates experience managing or supporting paid advertising campaigns, particularly Google Ads.
- Possesses knowledge of PPC, paid search, paid social, SEO, and campaign optimisation.
- Uses Google Analytics, Google Search Console, and content management systems, preferably WordPress.
- Creates, edits, and optimises website content.
- Analyses campaign data and recommends performance improvements.
- Desirable Experience
- Has experience with LinkedIn Ads and other paid social platforms.
- Uses HubSpot or similar CRM and marketing automation platforms.
- Understands technical SEO, including indexing, redirects, metadata, page speed, and site structure.
- Demonstrates awareness of AEO, AI search, and featured snippets.
- Has experience within B2B, technical, manufacturing, or engineering-led environments.
- Creates landing pages and uses Adobe Creative Suite, particularly Photoshop and InDesign.
- Key Skills
- Demonstrates strong analytical and problem-solving abilities.
- Understands how paid media, SEO, website content, email marketing, and landing pages contribute to lead generation.
- Communicates effectively both verbally and in writing.
- Maintains a high level of attention to detail and organisation.
- Uses digital marketing platforms, analytics tools, content management systems, and Microsoft Office confidently.
- Shows a proactive, curious, and data-driven approach, with a willingness to learn technical products and markets.
People are at the heart of Pickering. We believe that each employee contributes directly to Pickering’s growth and success, in return we offer:
- A competitive salary
- 25 days annual leave, plus bank holidays
- Buying and selling holiday. Employees can buy up to 10 days if eligible.
- Life Insurance x4 annual salary, capped at £50k
- Corporate membership at the local gym and spa
- A thorough induction program, including a Pickering Pal being assigned to you to ensure you feel welcome and to check in on you during your probation
- Regular reviews and performance related pay increases (subject to business conditions)
- Employee wellbeing and mental health support through our partnership with Mind
- EAP with Sparks (Legal & General health and wellbeing digital home)
- Wellbeing Program with Spa Medical
- Choice of salary sacrifice on Pension contributions
- Paid company social events such as a summer festival and Christmas party
- Career progression
- Training programmes
- Sponsoring further education
- Salary sacrifice car scheme
- Potential for Worldwide Business Travel (role dependant)
- Free tea, coffee, and fresh fruit
Group Digital Marketing Executive - Paid Media, SEO and AEO employer: Pickering Group
The Pickering Group is an exceptional employer that prioritises its employees' growth and wellbeing, offering a competitive salary, generous annual leave, and comprehensive support for mental health. Located in Clacton-on-Sea, the company fosters a collaborative work culture with opportunities for career progression, training programmes, and engaging social events, making it an ideal place for those seeking meaningful and rewarding employment in the digital marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Group Digital Marketing Executive - Paid Media, SEO and AEO
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise in SEO, paid media, and content optimisation.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can improve their lead generation and online presence based on your insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Pickering Group.
We think you need these skills to ace Group Digital Marketing Executive - Paid Media, SEO and AEO
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Group Digital Marketing Executive role. Highlight your experience with paid media, SEO, and AEO, and don’t forget to mention any relevant tools you’ve used like Google Ads or HubSpot.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills align with our goals at Pickering Group. Keep it engaging and personal!
Showcase Your Analytical Skills:Since this role is data-driven, be sure to include examples of how you've used analytics tools to improve campaign performance. We love numbers, so show us how you can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Pickering Group
✨Know Your Digital Marketing Basics
Make sure you brush up on your knowledge of digital marketing fundamentals, especially around paid media, SEO, and AEO. Be ready to discuss how you've applied these concepts in previous roles, particularly with tools like Google Ads and Google Analytics.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical abilities by discussing specific campaigns you've managed. Bring examples of how you've used data to optimise performance and improve ROI. This will show that you're not just a creative thinker but also a data-driven marketer.
✨Familiarise Yourself with the Company
Research The Pickering Group and understand their products and market. Knowing their focus on B2B environments and technical industries will help you tailor your responses and show genuine interest in the role.
✨Prepare Questions for Them
Have a few thoughtful questions ready to ask at the end of the interview. This could be about their digital marketing strategies or how they measure success in their campaigns. It shows you're engaged and eager to learn more about the company.
