At a Glance
- Tasks: Drive online growth through digital marketing strategies and optimise campaigns for maximum impact.
- Company: Join a family-owned UK electronics manufacturer with a rich history and innovative spirit.
- Benefits: Enjoy competitive salary, generous leave, gym membership, and career progression opportunities.
- Other info: Collaborative culture with a focus on employee wellbeing and continuous learning.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in a technical environment.
- Qualifications: Degree in Marketing or related field; experience in digital marketing is essential.
The predicted salary is between 31500 - 38500 £ per year.
The Pickering Group is a family-owned, UK-based electronics manufacturer established in 1968, specializing in high-quality switching, simulation, and relay products for industries like aerospace, automotive, and defense.
The Digital Marketing Executive supports Pickering Group’s online growth by planning, delivering, monitoring, and optimising digital marketing activities.
The role focuses on improving lead generation, increasing search visibility, enhancing paid media performance, and ensuring content performs effectively across traditional search engines and emerging AI-driven search platforms.
It is a hands-on, data-driven position within a technical B2B environment.
Responsibilities
- Plans, manages, and optimises paid advertising campaigns across platforms such as Google Ads and Linked In Ads.
- Monitors campaign performance, budgets, conversions, ROI, and lead quality, making recommendations for improvement.
- Supports SEO and AEO initiatives, including website optimisation, metadata, site structure, indexing, content performance, and AI-search visibility.
- Creates and optimises landing pages, website content, and user journeys to improve lead generation and conversion rates.
- Analyses website and campaign performance using tools such as Google Analytics, Google Search Console, and Hub Spot.
- Produces performance reports and uses testing and data analysis to drive continuous improvement.
- Creates and manages email marketing campaigns, including audience segmentation, scheduling, and performance tracking.
- Supports social media content planning and promotion across Linked In, Facebook, and You Tube.
- Collaborates with internal teams and external partners to ensure content is accurate, technically relevant, and aligned with business objectives.
- Keeps up to date with developments in paid media, SEO, AI search, analytics, and B2B digital marketing.
Qualifications / Requirements
Education & Certifications
- Holds a degree in Marketing, Digital Marketing, Business, Communications, or a related field, or demonstrates equivalent experience.
- Additional certifications in Google Ads, Google Analytics, SEO, Hub Spot, or digital marketing are advantageous.
Essential Experience
- Has previous experience in a digital marketing role.
- Demonstrates experience managing or supporting paid advertising campaigns, particularly Google Ads.
- Possesses knowledge of PPC, paid search, paid social, SEO, and campaign optimisation.
- Uses Google Analytics, Google Search Console, and content management systems, preferably Word Press.
- Creates, edits, and optimises website content.
- Analyses campaign data and recommends performance improvements.
Desirable Experience
- Has experience with Linked In Ads and other paid social platforms.
- Uses Hub Spot or similar CRM and marketing automation platforms.
- Understands technical SEO, including indexing, redirects, metadata, page speed, and site structure.
- Demonstrates awareness of AEO, AI search, and featured snippets.
- Has experience within B2B, technical, manufacturing, or engineering-led environments.
- Creates landing pages and uses Adobe Creative Suite, particularly Photoshop and In Design.
- Key Skills
- Demonstrates strong analytical and problem-solving abilities.
- Understands how paid media, SEO, website content, email marketing, and landing pages contribute to lead generation.
- Communicates effectively both verbally and in writing.
- Maintains a high level of attention to detail and organisation.
- Uses digital marketing platforms, analytics tools, content management systems, and Microsoft Office confidently.
- Shows a proactive, curious, and data-driven approach, with a willingness to learn technical products and markets.
- WHAT YOU CAN EXPECT FROM PICKERING
People are at the heart of Pickering. We believe that each employee contributes directly to Pickering’s growth and success, in return we offer:
- A competitive salary
- 25 days annual leave, plus bank holidays
- Buying and selling holiday. Employees can buy up to 10 days if eligible.
- Life Insurance x4 annual salary, capped at £50k
- Corporate membership at the local gym and spa
- A thorough induction program, including a Pickering Pal being assigned to you to ensure you feel welcome and to check in on you during your probation
- Regular reviews and performance related pay increases (subject to business conditions)
- Employee wellbeing and mental health support through our partnership with Mind
- EAP with Sparks (Legal & General health and wellbeing digital home)
- Wellbeing Program with Spa Medical
- Choice of salary sacrifice on Pension contributions
- Paid company social events such as a summer festival and Christmas party
- Career progression
- Training programmes
- Sponsoring further education
- Salary sacrifice car scheme
- Potential for Worldwide Business Travel (role dependant)
- Free tea, coffee, and fresh fruit
Group Digital Marketing Executive - Paid Media, SEO and AEO employer: Pickering Electronics
The Pickering Group is an exceptional employer that prioritises its people, offering a supportive and inclusive work culture where every employee's contribution is valued. With a competitive salary, generous annual leave, and comprehensive wellbeing support, employees are encouraged to grow through training programmes and career progression opportunities. Located in the UK, this family-owned business fosters a collaborative environment, making it an ideal place for those seeking meaningful and rewarding employment in the digital marketing field.
StudySmarter Expert Advice🤫
We think this is how you could land Group Digital Marketing Executive - Paid Media, SEO and AEO
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pickering Electronics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pickering Electronics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pickering Electronics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pickering Electronics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Digital Marketing Executive - Paid Media, SEO and AEO
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pickering Electronics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pickering Electronics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pickering Electronics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pickering Electronics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pickering Electronics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pickering Electronics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
