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For Companies At a Glance
- Tasks: Drive growth through innovative marketing strategies and manage paid media campaigns.
- Company: Join a fast-growing DTC pet-wellness brand making dogs healthier and happier.
- Benefits: Enjoy a competitive salary, flexible remote work, and a personal development budget.
- Other info: Fast-paced environment with clear career growth opportunities and mentorship from the founder.
- Why this job: Make a real impact on dog health while shaping the future of a scaling startup.
- Qualifications: 3-6 years in DTC performance marketing with hands-on experience in Meta and TikTok Ads.
The predicted salary is between 50000 - 70000 £ per year.
Pick Peanut is a fast-growing DTC pet-wellness brand on a mission to make dogs healthier and happier — naturally. We’ve already helped over 40,000 dogs, generated multi-seven-figure revenue, and supported thousands more through our charitable work. We’re building the UK’s most trusted dog-health brand — and we’re only just getting started. This is your chance to work directly with the founder during a pivotal growth stage in a profitable, purpose-driven startup.
Why Join Pick Peanut
- Work from anywhere — fully remote, flexible hours.
- Ownership & impact — your work directly drives growth and improves dogs’ lives.
- Fast career growth — shape the marketing function in a scaling DTC brand.
- Personal development budget and mentorship.
The Role
We’re hiring a Performance Marketing Manager to own and scale Pick Peanut’s paid media, email, and performance systems. You’ll be hands-on with campaign execution, testing creative and offers, and building the repeatable systems that drive sustainable DTC growth. This role is perfect for a data-driven marketer who can balance creative intuition with performance discipline — blending the art of storytelling with the science of scale.
Key Responsibilities
- Develop and Execute Growth Strategies - Design and implement data-led strategies to profitably scale our DTC channel. Identify new opportunities, test hypotheses, and build frameworks for predictable growth.
- Paid Social & Performance Media - Manage Meta and TikTok campaigns end-to-end — from creative testing and audience targeting to optimisation and reporting. Collaborate with our creative team to test new hooks, messaging, and formats that drive conversions.
- Email & Retention Marketing - Own Klaviyo flows and campaigns to maximize retention and LTV. Continuously test loyalty, win-back, and personalized strategies that deepen relationships with customers.
- Conversion Rate Optimisation (CRO) - Ideate landing pages, funnels, and offers that increase conversion rates and AOV.
- Analytics & Reporting - Build dashboards, track performance across all channels, and translate insights into action. Maintain a data-first mindset to guide decision-making and resource allocation.
- Market & Trend Awareness - Stay ahead of emerging DTC and pet-wellness trends to keep Pick Peanut on the cutting edge of performance marketing innovation.
Requirements
- 3–6 years’ experience in DTC performance marketing.
- Hands-on experience with Meta & TikTok Ads (Google Ads bonus).
- Experience with £1m+ monthly ad spend.
- Strong grasp of creative testing, funnel optimisation, and offer iteration.
- Experience managing or executing email marketing (Klaviyo preferred).
- Analytical and structured — fluent in CAC:LTV, MER, and ROAS metrics.
- Capable copywriter — confident writing and testing ad hooks and email copy.
- Thrives in a fast-paced, founder-led, high-ownership environment.
What We Offer
- Competitive salary £50,000 – £70,000 + performance bonus (Earn £100k+)
- 100% remote work & flexible hours
- 28 days holiday + public holidays
- Personal development budget
- Startup growth opportunities with a clear path to Head of Growth
Hiring Process
- Screening Call
- Practical Skills Task
- Final Interview with the Founder
Performance Marketing Manager (Fully Remote) employer: Pick Peanut
Contact Detail:
Pick Peanut Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (Fully Remote)
✨Tip Number 1
Get to know the company inside out! Research Pick Peanut’s mission, values, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for their work.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral — which is always a bonus!
✨Tip Number 3
Prepare for the practical skills task! Brush up on your performance marketing skills, especially around Meta and TikTok ads. Show them you can walk the walk, not just talk the talk.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pick Peanut.
We think you need these skills to ace Performance Marketing Manager (Fully Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance Marketing Manager. Highlight your experience with DTC performance marketing and any hands-on work with Meta and TikTok Ads. We want to see how your skills align with our mission at Pick Peanut!
Craft a Compelling Cover Letter: Your cover letter is your chance to show us your personality! Share why you're passionate about pet wellness and how you can contribute to our growth. Don’t forget to mention specific strategies you've implemented in the past that could benefit us.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, make sure to include examples of how you've used analytics to drive marketing success. We love numbers, so don’t shy away from sharing your CAC:LTV or ROAS metrics!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Pick Peanut
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics like CAC, LTV, and ROAS. Brush up on these concepts before your interview, and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Creativity
This role blends creativity with performance, so come prepared with examples of successful campaigns you've executed. Think about the hooks and messaging that worked well for you, and be ready to share your thought process behind them.
✨Familiarise Yourself with Pick Peanut
Do your homework on Pick Peanut and its mission. Understand their products and the pet-wellness market. This will not only help you answer questions but also show your genuine interest in the brand and its goals.
✨Prepare for Practical Tasks
Expect a practical skills task as part of the hiring process. Think about how you can demonstrate your expertise in managing Meta and TikTok campaigns. Prepare a mini-case study or outline a strategy that showcases your analytical and creative skills.