Performance Marketing Manager (Fully Remote)

Pick Peanut | Remote | £50-70K | OTE £100k+

Who We Are

Pick Peanut is a fast-growing DTC pet-wellness brand on a mission to make dogs healthier and happier — naturally. We’ve already helped over 40,000 dogs, generated multi-seven-figure revenue, and supported thousands more through our charitable work.

We’re building the UK’s most trusted dog-health brand — and we’re only just getting started. This is your chance to work directly with the founder during a pivotal growth stage in a profitable, purpose-driven startup.

Why Join Pick Peanut

• Work from anywhere — fully remote, flexible hours.
• Ownership & impact — your work directly drives growth and improves dogs’ lives.
• Fast career growth — shape the marketing function in a scaling DTC brand.
• Personal development budget and mentorship.

The Role

We’re hiring a Performance Marketing Manager to own and scale Pick Peanut’s paid media, email, and performance systems.

You’ll be hands-on with campaign execution, testing creative and offers, and building the repeatable systems that drive sustainable DTC growth.

This role is perfect for a data-driven marketer who can balance creative intuition with performance discipline — blending the art of storytelling with the science of scale.

Key Responsibilities

1. Develop and Execute Growth Strategies

Design and implement data-led strategies to profitably scale our DTC channel. Identify new opportunities, test hypotheses, and build frameworks for predictable growth.

2. Paid Social & Performance Media

Manage Meta and TikTok campaigns end-to-end — from creative testing and audience targeting to optimisation and reporting.

Collaborate with our creative team to test new hooks, messaging, and formats that drive conversions.

3. Email & Retention Marketing

Own Klaviyo flows and campaigns to maximize retention and LTV.

Continuously test loyalty, win-back, and personalized strategies that deepen relationships with customers.

4. Conversion Rate Optimisation (CRO)

Ideate landing pages, funnels, and offers that increase conversion rates and AOV.

5. Analytics & Reporting

Build dashboards, track performance across all channels, and translate insights into action.

Maintain a data-first mindset to guide decision-making and resource allocation.

6. Market & Trend Awareness

Stay ahead of emerging DTC and pet-wellness trends to keep Pick Peanut on the cutting edge of performance marketing innovation.

Requirements

• 3–6 years’ experience in DTC performance marketing.
• Hands-on experience with Meta & TikTok Ads (Google Ads bonus).
• Experience with £1m+ monthly ad spend
• Strong grasp of creative testing, funnel optimisation, and offer iteration.
• Experience managing or executing email marketing (Klaviyo preferred).
• Analytical and structured — fluent in CAC:LTV, MER, and ROAS metrics.
• Capable copywriter — confident writing and testing ad hooks and email copy.
• Thrives in a fast-paced, founder-led, high-ownership environment.

What We Offer

• Competitive salary £50,000 – £70,000 + performance bonus (Earn £100k+)
• 100% remote work & flexible hours
• 28 days holiday + public holidays
• Personal development budget
• Startup growth opportunities with a clear path to Head of Growth

Hiring Process

1. Screening Call

2. Practical Skills Task

3. Final Interview with the Founder