At a Glance
- Tasks: Drive marketing campaigns, generate leads, and support client acquisition in a dynamic consultancy.
- Company: Join a growing change management consultancy with a collaborative culture.
- Benefits: Competitive salary, bonus opportunities, profit share, and growth share scheme.
- Other info: Work remotely with occasional meetings; perfect for proactive, organised individuals.
- Why this job: Gain real responsibility and a clear path to management in an ambitious environment.
- Qualifications: Five years' experience in marketing or business development, ideally B2B.
The predicted salary is between 34000 - 38000 € per year.
Location: Hybrid (home-based, ideally North West England, with occasional in-person meetings)
Salary: £34,000–£38,000 + bonus (on target = c£2k) + profit share + growth share scheme.
About us
We are a growing change management consultancy helping organisations deliver complex transformation and business change. As we scale, we’re investing in how we reach, engage, and win new clients – and this role is fundamental to that effort. We get high scores in our climate survey and colleagues particularly comment on the collaborative culture, and the opportunity to own and lead activities that make a real difference to our performance.
The role
We’re looking for a commercially-minded Marketing and Business Development Executive to help us grow awareness of our brand, generate leads, and support client acquisition and sales activity. This is a hands-on role at the intersection of marketing, sales, and digital tools. You’ll take ownership of some day-to-day marketing and outreach activity, while also helping us improve how we use systems, data, and automation to drive growth. It’s an ideal opportunity for someone with good experience in the key areas, who wants to broaden their skills in a small, ambitious business – gaining real responsibility and having a clear path towards a future management role.
What you’ll be doing
- Marketing & campaigns: Helping to plan and deliver outbound marketing campaigns across channels (primarily LinkedIn and digital platforms). Creating and managing engaging content (posts, articles, campaign materials): working directly with our Sales Directors to support them with channel management and promotion. Scheduling and managing campaign activity with our Head of Marketing, tracking engagement and performance, and reporting to management. Continuously improving how we position and communicate our services in the B2B market, generating new ideas and helping us adopt even better promotional practices.
- Business development support: Identifying and researching target clients, sectors, and opportunities. Helping generate and qualify leads through outbound activity and follow-up. Working with Sales Directors to prepare insight and briefing materials to support sales conversations. Working with the sales and marketing team to manage inbound enquiries and coordinate next steps with the sales team.
- CRM, tools and optimisation: Working with our Head of Sales to manage and maintain our CRM (Pipedrive) and outreach processes, co-ordinating with promotional campaigns. Tracking activity, maintaining accurate records, and supporting reporting at weekly sales and growth meetings. Identifying opportunities to improve efficiency using automation and AI tools, work with our Head of Technology. Contributing to improving how our website, CRM, and outreach channels work together.
- Continuous improvement and growth: Testing new approaches to outreach, content, and engagement – working with our Head of Marketing to evolve our channel mix, optimisation, and media mix. Bringing ideas on how we can better use digital channels and tools, and supporting our increased use of AI. Playing a key role in evolving our go-to-market approach as we grow.
Key success measures
- Growth in market awareness of PiC.
- Increase in the volume of client conversations.
- Delivery of promotional materials and events to plan.
- Improvement in the range of our marketing mix, and our facility to use a wide supporting systems and technology.
What we’re looking for
Essential:
- Probably five or more years’ experience in a marketing, business development, or a business growth-focused role (ideally B2B).
- We need someone who can bring good, current, practical experience with the maturity and confidence to work with minimal supervision.
- Experience running or supporting digital marketing campaigns (e.g. LinkedIn).
- Strong written and verbal communication skills, with the ability to support content production.
- Comfortable using CRM systems and digital tools.
- Highly organised, proactive, diligent and reliable, and able to manage your own workload in a remote environment.
Desirable:
- Experience in a consultancy, professional services, or B2B environment.
- Familiarity with tools such as Pipedrive, LinkedIn, Surfe, Canva.
- Understanding of SEO, web content, or analytics.
- Interest in using AI and automation tools to improve marketing and sales processes.
Typical qualifications and experience (the more of these the better):
- Degree or diploma in Business Studies or Marketing.
- Certification and/or experience with CRM systems – using them effectively and efficiently to drive growth.
- Campaign ownership, and/or account management responsibility.
- Experience across the full business development and sales lifecycle, with evidence of helping improve performance.
Marketing and Business Development Executive (B2B Consultancy) in Manchester employer: PiC Consulting
Join a dynamic and growing change management consultancy that prioritises collaboration and employee empowerment. With a hybrid working model based in North West England, we offer competitive salaries, performance bonuses, and profit-sharing schemes, alongside a culture that encourages personal growth and innovation. This role not only provides the chance to lead impactful marketing initiatives but also paves the way for future management opportunities in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Business Development Executive (B2B Consultancy) in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn and don’t be shy about reaching out. A friendly message can go a long way in making a memorable impression.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in marketing and business development. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions and preparing your own insightful queries. This shows you’re genuinely interested in the role and the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team and are familiar with our brand.
We think you need these skills to ace Marketing and Business Development Executive (B2B Consultancy) in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing and Business Development Executive role. Highlight your relevant experience in B2B marketing and business development, and show us how you can contribute to our growth.
Show Off Your Skills:We want to see your strong written communication skills in action! Use your application to demonstrate your ability to create engaging content and articulate your ideas clearly. This is your chance to shine!
Be Authentic:Let your personality come through in your application. We value a collaborative culture, so don’t be afraid to show us who you are and how you can fit into our team. Authenticity goes a long way!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at PiC Consulting
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its services. Understand their approach to change management and how they engage with clients. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing and business development, especially in a B2B context. Be ready to discuss successful campaigns you've run or how you've contributed to lead generation and client acquisition.
✨Be Ready to Discuss Tools
Familiarise yourself with the tools mentioned in the job description, like Pipedrive and LinkedIn. Be prepared to discuss how you've used these tools in previous roles to drive growth and improve efficiency. This shows you’re not just a fit for the role but also tech-savvy.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's future plans, their marketing strategies, or how they measure success. This demonstrates your enthusiasm for the role and helps you gauge if the company is the right fit for you.
