At a Glance
- Tasks: Create impactful digital marketing campaigns across various platforms and brands.
- Company: Join PIB Group, a fast-growing insurance business with a collaborative culture.
- Benefits: Salary up to £45,000, 26 days holiday, healthcare support, and flexible benefits.
- Other info: Remote working options available, with opportunities for career growth.
- Why this job: Make a real impact in a dynamic role while developing your skills.
- Qualifications: Experience in digital marketing, SEO, and email campaigns; quick learners welcome.
The predicted salary is between 31500 - 38500 £ per year.
Join PIB Group’s growing Specialty Marketing team, working across a varied portfolio of brands in insurance, employee benefits and risk management. You’ll deliver campaigns, improve websites and support lead generation in a role where your work will have a visible impact. This is a hands-on delivery role across multiple PIB brands.
The Digital Lead will set priorities and standards; you’ll turn agreed briefs into completed work across email, websites, landing pages, SEO, paid media, tracking and reporting. It is not a purely strategic, single-channel or agency-management role. This role is available on a UK-based remote basis, with occasional travel for team meetings, conferences and other essential in-person activity. Candidates who prefer hybrid working may also work from a suitable PIB office.
What you’ll be doing:
- Build, test and deliver email campaigns and automated email journeys or flows across multiple PIB brands.
- Support the ongoing development and improvement of our website portfolio, including website rebuilds, page building, content migration, SEO checks, quality assurance and launch activity.
- Build, manage and optimise paid search and paid social campaigns, including setup, landing pages, conversion tracking, reporting and lead generation for Sales teams.
- Deliver on-page and technical SEO improvements, and use GA4, Google Tag Manager and campaign tracking to measure performance and produce clear, actionable reporting.
- Take a proactive, responsible approach to AI: use approved tools to improve digital delivery, identify opportunities to adopt new capabilities as they become available, and work within PIB’s AI, data protection and regulatory policies.
What we’re looking for:
- Hands-on experience across websites, organic search and paid media, with strong WordPress, on-page and technical SEO skills and practical HTML and CSS knowledge.
- Experience building email campaigns and automated journeys using email marketing or marketing automation platforms, alongside experience with Google Ads, LinkedIn Ads, GA4, Google Tag Manager and campaign tracking. HubSpot experience would be advantageous.
- Able to manage multiple priorities across an evolving portfolio of brands and websites, taking briefs from the Digital Lead, asking sensible questions and delivering accurate, properly tested work without heavy supervision.
- A practical delivery mindset and a proactive, responsible interest in AI.
- Experience in insurance, financial services or another regulated sector would be an advantage.
- You do not need to be an expert in every area listed. If you are strong in some of these areas, have good technical confidence and are a quick learner who is keen to develop, we would still like to hear from you.
What You Will Get:
- Salary up to £45,000 depending on experience.
- An attractive benefits package, including 26 days’ holiday, company pension, access to healthcare support and a range of other flexible benefits.
- UK-based remote working, with hybrid working available if preferred.
- A collaborative and supportive environment where you can build your skills and grow your career.
Why PIB Group?
PIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters. We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast-paced, growing organisation and an exciting place to be. We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!
Inclusion & Accessibility
We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law. If you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to recruitment@pib-insurance.com.
Digital Marketing Specialist in Leeds employer: pib Group
At Cooper Solutions, part of PIB Group, we pride ourselves on being an exceptional employer that values our people as the core of our success. Our supportive work culture fosters continuous learning and professional growth, particularly for the Technical Account Manager role, where you will have the opportunity to build strong client relationships and contribute to meaningful projects in the automotive software industry. With a competitive salary, attractive benefits, and a hybrid working model based in Barford, we offer a unique environment where your contributions truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for pib Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like pib Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with pib Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at pib Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit pib Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of pib Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about pib Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at pib Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at pib Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At pib Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
