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- Tasks: Manage website content and deliver engaging digital campaigns across various channels.
- Company: Join a heritage-rich group with a dynamic digital marketing team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact in digital marketing while learning from industry experts.
- Qualifications: Strong grasp of digital marketing and experience in social media content creation.
- Other info: Collaborative environment with a focus on innovation and customer engagement.
The predicted salary is between 30000 - 40000 £ per year.
Digital Marketing is a newly formed team, sitting across the U&D division, part of PIB Group. There are 5 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.
The ideal candidate will operate across the brands to drive acquisition and manage customer value, focussing on digital channels for delivery. You will work on campaigns to achieve the team's targets, utilising data to target activity and measure performance. You will also support on delivery of the long term digital marketing strategy, improving our capability over time.
Responsibilities- Responsible for managing website content across our brands.
- Support with delivery of campaigns across all digital channels, including search, email, display and social.
- Analyse daily performance data and optimise content.
- Support campaign measurement and facilitate reporting of results.
- Understand our customers and adopt targeting and creative strategies that retain and grow our base.
- Work with our Insights and Analytics team to deep dive into performance data and identify new opportunities.
- Work closely with our in-house design studio to create impactful assets.
- Excellent understanding of digital marketing concepts.
- Experience with business to customer social media and content generation.
- Working with Content Management Systems.
Digital Marketing Executive in Gloucester employer: pib Group
Contact Detail:
pib Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Gloucester
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those working in insurance. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your understanding of digital channels and content management systems.
✨Tip Number 3
Prepare for interviews by brushing up on data analysis. Be ready to discuss how you've used performance data to optimise campaigns in the past. We love candidates who can back up their strategies with solid numbers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at PIB Group!
We think you need these skills to ace Digital Marketing Executive in Gloucester
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how you can bring fresh ideas to our newly formed team and how your experience aligns with our goals.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Executive role. Highlight relevant experiences that showcase your skills in managing campaigns, analysing data, and working with content management systems.
Be Data-Driven: Since we focus on using data to drive our marketing strategies, include examples of how you've used data to optimise campaigns or improve performance in your previous roles. This will show us you're a perfect fit for our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at pib Group
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing concepts before the interview. Understand key terms like SEO, PPC, and social media strategies. This will show that you're not just familiar with the jargon but can also apply it effectively across different brands.
✨Showcase Your Analytical Skills
Since the role involves analysing performance data, be prepared to discuss how you've used data in past campaigns. Bring examples of how you've optimised content based on analytics. This will demonstrate your ability to drive acquisition and manage customer value effectively.
✨Familiarise Yourself with Their Brands
Take some time to research the five brands within the U&D division. Understand their unique selling points and target audiences. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their digital marketing strategy.
✨Prepare for Creative Collaboration
Since you'll be working closely with the in-house design studio, think about how you can communicate your ideas effectively. Be ready to discuss any past experiences where you've collaborated on creative projects, as this will highlight your teamwork skills and ability to create impactful assets.