At a Glance
- Tasks: Support digital marketing campaigns, content creation, and online sales for a luxury fashion brand.
- Company: Piazza Castello, a luxury Italian fashion brand known for quality and elegance.
- Benefits: Up to 60% employee discount, 28 days holiday, and opportunities for personal development.
- Other info: Dynamic team environment with room for creativity and growth.
- Why this job: Join a growing brand and make an impact in the luxury fashion digital space.
- Qualifications: 2-3 years in digital marketing with strong copywriting and visual skills.
The predicted salary is between 30000 - 40000 £ per year.
About Us
Piazza Castello is a luxury Italian fashion brand specialising in refined cashmere, silk, leather, and seasonal ready‑to‑wear collections. With a focus on craftsmanship, timeless design, and modern elegance, we create pieces that speak to quality, detail, and quiet sophistication. As our brand continues to grow across retail, e‑commerce, and digital channels, we are looking for a creative and commercially minded Digital Marketing Executive to support our online presence, campaign planning, content creation, and day‑to‑day marketing activities.
The Opportunity
This is an exciting opportunity for someone who understands both the creative and performance side of digital marketing. You will work closely with the team to support online sales, brand awareness, content creation, email marketing, paid advertising, social media, website updates, and campaign reporting. The ideal candidate will have a strong eye for luxury fashion, excellent attention to detail, and the ability to create content that feels refined, polished, and commercially effective.
Benefits
- Employee discount of up to 60% off Piazza Castello products
- Free on‑site parking
- 28 days annual holiday, including bank holidays
- Company pension scheme
- Paid maternity leave
- Opportunities for personal and professional development
- Hands‑on experience within a growing luxury fashion brand
- Exposure to e‑commerce, retail, digital marketing, content, and campaign planning
- Opportunity to contribute ideas and be involved in brand growth
- Supportive working environment with room to develop your skills
Duties & Responsibilities
- Support the planning and execution of digital marketing campaigns across email, social media, paid ads, and website channels
- Create and schedule email marketing campaigns, including subject lines, copy, product selections, and campaign layouts
- Assist with social media content creation for Instagram, Facebook, and other relevant platforms
- Write product, collection, campaign, and promotional copy in line with the Piazza Castello brand tone
- Support Meta Ads and Google Ads activity, including campaign ideas, creative direction, performance monitoring, and reporting
- Update the Shopify website with new products, collection pages, banners, copy, images, and campaign assets
- Help optimise website content for SEO, including product descriptions, collection descriptions, meta titles, and meta descriptions
- Monitor website performance, customer behaviour, campaign results, and online sales activity
- Use tools such as Google Analytics, Microsoft Clarity, Shopify, Meta Ads Manager, Google Ads, Canva, Photoshop, or similar platforms
- Work with product images, ensuring content is visually consistent and suitable for a luxury fashion brand
- Assist with product launches, seasonal campaigns, sales campaigns, and new collection promotions
- Prepare weekly or monthly performance summaries covering email, social media, paid ads, website, and sales activity
- Research competitors, luxury fashion trends, content ideas, and digital marketing best practices
- Support the wider team with e‑commerce, customer experience, and marketing‑related tasks when required
Qualifications & Skills
- Minimum 2‑3 years of experience in digital marketing, e‑commerce, fashion marketing, or a similar role in the retail or fashion industry
- Strong copywriting skills with the ability to write in a refined and luxury‑led tone
- Good understanding of paid media marketing, Google Ads, social media marketing, email marketing, paid advertising, SEO, and website content
- Experience with Shopify
- Experience using Meta Ads Manager, Google Ads, Google Analytics, Canva, Photoshop, Klaviyo or similar tools is beneficial
- Strong attention to detail and a good eye for visuals, layout, styling, and brand presentation
- Ability to understand campaign performance and suggest improvements based on data
- Comfortable managing multiple tasks, deadlines, and campaigns at the same time
- Interest in luxury fashion, cashmere, silk, and premium lifestyle brands
- Excellent written and verbal communication skills
- Proactive, organised, creative, and commercially aware
- Ability to work independently as well as part of a small team
Ideal Candidate
The ideal candidate is someone who can combine creative taste with commercial thinking. You should be comfortable writing elegant marketing copy, understanding campaign results, improving website content, and supporting the growth of a luxury fashion brand online. You do not need to know everything from day one, but you should be willing to learn, take ownership, and bring fresh ideas to the team.
Digital Marketing Executive employer: Piazza Castello
Piazza Castello is an exceptional employer, offering a unique opportunity to work within a growing luxury fashion brand that values craftsmanship and modern elegance. Employees enjoy generous benefits such as a substantial employee discount, 28 days of annual leave, and a supportive work environment that fosters personal and professional development. With hands-on experience in digital marketing and e-commerce, team members can contribute creatively while being part of a collaborative culture that encourages innovation and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Piazza Castello and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Piazza Castello are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Piazza Castello on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Piazza Castello. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Piazza Castello. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Piazza Castello:Show us that you’ve done your homework! In your application, briefly mention what you admire about Piazza Castello’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Piazza Castello
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Piazza Castello will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Piazza Castello, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
