Senior Channel Manager

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Function: Commerce Off-Trade

Salary: £71,080 – £79,442 plus 15% benefits allowance (can be taken as cash), and further benefits listed below.

Contract: Permanent

Location: London / Remote with regular travel to London

Latest Closing Date: 7th May 2025 . Please note that high application volumes may lead to early closure, so apply promptly.

About The Role

Reporting to the Beyond Beer Business Unit, you\’ll lead the delivery of the commercial and execution strategy for launching a new brand within the wholesale channel, working closely with Off-Trade customers. Your focus will be on driving brand growth, implementing sales strategies, building customer relationships, managing pricing and trade marketing, and leveraging category insights for scalable, sustainable growth.

Key Responsibilities:

1. Own the Sales & Customer Strategy: Collaborate with key customers to define growth roadmaps and maintain strong partnerships.
2. Shape the Commercial & Execution Plan: Develop and execute plans in partnership with leadership and external parties.
3. P&L Ownership: Manage the brands\’ profitability and ensure sustainable growth.
4. Brand Building: Introduce and nurture the brand in the trade, aligning with Heineken\’s vision and growth plans.
5. Performance Tracking: Monitor KPIs, analyze data, and adjust strategies accordingly.

About You

We seek a highly commercial, entrepreneurial, and collaborative individual capable of balancing strategic thinking with daily execution. You will work with internal and external stakeholders to develop go-to-market strategies that increase brand awareness, trial, and distribution.

Preferred Qualifications:

• Extensive commercial experience with full P&L responsibility, driving profitability and strategic financial decisions.
• Proven sales and customer management experience, ideally in the drinks industry.
• An entrepreneurial mindset suited to a high-growth, innovative environment.
• Strong negotiation and relationship-building skills, with experience managing key accounts and trade partners.

Our Benefits

Alongside your salary, you will receive:

• An annual bonus
• 15% of base salary in flexible benefits (cash option available)
• Company-funded Private Medical Healthcare
• Double matched pension up to 10%
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Opportunities for personal development

You can also participate in our colleague networks promoting diversity and inclusion.

The Application

If interested, apply before the listed deadline. Early closing is possible if applications are high. For accessibility support or adjustments, contact us.

We encourage you to apply even if you don\’t meet every qualification; growth and development are part of our culture. Don’t self-limit—your skills might be exactly what we need!

Who We Are

With 150 years of brewing history, we are proud of our legacy and optimistic about the future. We offer development opportunities and unique experiences to help colleagues reach their potential.

Apply today to discover Your Future, Untapped.

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