Marketing & Sales Manager EMEA

Location: UK or France

Hiring Manager: Vice President EMEA

Key Responsibilities:

• Lead Generation Strategy: Develop and implement effective B2B lead generation campaigns using various channels, including email marketing, webinars, newsletters, and social media.
• Customer Protect & Growth Initiatives: Help existing customers to have successful launches and sales. Identify opportunities to upsell and cross-sell to existing customers through personalized marketing strategies and targeted communications.
• Tradeshow Operations: Plan, coordinate, and manage all aspects of tradeshow participation, including booth design, logistics, promotional materials, and post-event follow-up.
• Market Analysis & Market Mapping: Conduct market research to identify potential leads and understand the needs and pain points of our target audience, using insights to tailor marketing strategies. Work closely with our BD managers & distributors to ensure maximum prospection.
• Regionalized Marketing Content & Collaterals: In close collaboration with the Global team, create compelling science-based marketing materials, demo samples, consumer personas, and case studies that fit EMEA markets' needs.
• Media Relationship Building: Foster strong relationships with industry media through regular communication, feedback loops, and engagement initiatives.
• Account Management: Manage some EMEA clients to nurture relationships, provide support, and maximize customer satisfaction.
• Reporting & Analysis: Track sales & KPIs progress, provide regular updates on pipeline status, and deliver insights on market trends and competitive activities.

Key Attributes:

• Well organized with an analytical & prospecting mindset.
• Competitor and results-driven mindset.
• Highly adaptable with the ability to navigate complex organizational structures.
• Strategic thinker with strong problem-solving skills.
• Collaborative team players who can leverage internal resources effectively.
• Self-motivated with a strong work ethic and entrepreneurial spirit.

Preferred Skills:

• Exceptional communication, negotiation, and interpersonal skills.
• Project Management & Analytical Skills.
• Experience presenting in public.
• English Mother Tongue or perfectly fluent.
• Speaking a foreign Language is a plus (German, Spanish, French, Arabic, Italian...).

Experience:

• Master's degree in Marketing, Business, Nutrition, or Food Science (advanced degrees are a plus).
• 5+ years of experience in B2B marketing, ideally within the Food Supplement ingredient industry, with a focus on lead generation and customer retention strategies.
• Strong understanding of digital marketing tools and platforms, including CRM systems and marketing automation software. Ideally, experience with AI tools.
• Enthusiasm for prospecting the health & wellness industry and helping to generate and evolve marketing strategies.
• Familiarity with trends in food supplements and functional food markets in Europe is a plus.
• Strong passion for translating science and working closely with customers to activate into consumer-facing messages.
• Ability to understand technical product details and translate them into customer/consumer benefits.
• Experience working with cross-functional teams to develop customized solutions for clients.

Benefits:

• Competitive base compensation and bonus.
• Participation in Employee Stock Ownership Program.
• Opportunity to join a company with an aggressive growth trajectory and be part of the build of the EMEA region.
• Work with engaging and dynamic teams worldwide, each bringing unique quality skills to foster innovation in the natural health and wellness space.
• Be ready to travel to customers & events on a monthly basis in Europe and occasionally to the Middle East and Africa (<5 days a month).
• Work from home but have bi-monthly meetings in London or France.
• Ability to work independently, but as part of a cross-functional team scattered across multiple time-zones (UK, EU, AUS, USA).

About Us:

Phynova is a British life science company specialized in developing and commercializing unique, science-proven health ingredients, powered by plants. With an ambitious growth trajectory, we pride ourselves on agility, customer-centricity, and an unwavering commitment to excellence. At Phynova, we strive towards equal opportunity and value diversity within our team. We work hard to provide an environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap, or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law (“protected classifications”).