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- Tasks: Lead B2B marketing campaigns, manage client relationships, and analyse market trends.
- Company: Join Phynova, a pioneering British life science company focused on plant-based health ingredients.
- Benefits: Enjoy competitive pay, stock ownership options, and flexible remote work with travel opportunities.
- Why this job: Be part of a dynamic team driving innovation in the health and wellness industry.
- Qualifications: Master's degree in relevant fields and 5+ years in B2B marketing, preferably in food supplements.
- Other info: Fluency in English is essential; additional languages are a bonus.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: UK or France
Hiring Manager: Vice President EMEA
- Lead Generation Strategy: Develop and implement effective B2B lead generation campaigns using various channels, including email marketing, webinars, newsletters, and social media.
- Customer Protect & Growth Initiatives: Help existing customers to have successful launches and sales. Identify opportunities to upsell and cross-sell to existing customers through personalized marketing strategies and targeted communications.
- Market Analysis & Market Mapping: Conduct market research to identify potential leads and understand the needs and pain points of our target audience, using insights to tailor marketing strategies. Work closely with our BD managers & distributors to ensure maximum prospection.
- Regionalized Marketing Content & Collaterals: In close collaboration with the Global team, create compelling science-based marketing materials, demo samples, consumer personas, and case studies that fit EMEA markets' needs.
- Media Relationship Building: Foster strong relationships with industry media through regular communication, feedback loops, and engagement initiatives.
- Account Management: Manage some EMEA clients to nurture relationships, provide support, and maximize customer satisfaction. Track sales & KPIs progress, provide regular updates on pipeline status, and deliver insights on market trends and competitive activities.
- Project Management & Analytical Skills: English Mother Tongue or perfectly fluent. Speaking a foreign language is a plus (German, Spanish, French, Arabic, Italian...).
- Qualifications: Master's degree in Marketing, Business, Nutrition, or Food Science (advanced degrees are a plus). ~5+ years of experience in B2B marketing, ideally within the Food Supplement ingredient industry, with a focus on lead generation and customer retention strategies. Strong understanding of digital marketing tools and platforms, including CRM systems and marketing automation software. Enthusiasm for prospecting the health & wellness industry and helping to generate and evolve marketing strategies. Familiarity with trends in food supplements and functional food markets in Europe is a plus.
- Compensation: Competitive base compensation and bonus. Participation in Employee Stock Ownership Program. Opportunity to join a company with an aggressive growth trajectory and be part of the build of the EMEA region. Work with engaging and dynamic teams worldwide, each bringing unique quality skills to foster innovation in the natural health and wellness space. Travel to customers & events on a monthly basis in Europe and occasionally to the Middle East and Africa. Work from home but have bi-monthly meetings in London or France.
About Us: Phynova is a British life science company specialized in developing and commercializing unique, science-proven health ingredients, powered by plants. At Phynova, we strive towards equal opportunity and value diversity within our team. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap, or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law (“protected classifications”).
Fluent French Sales & Marketing Manager employer: Phynova Group Ltd
Contact Detail:
Phynova Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fluent French Sales & Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the food supplement and functional food markets in Europe. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry, which is crucial for a role focused on lead generation and customer retention.
✨Tip Number 2
Network with professionals in the health and wellness sector, especially those who have experience in B2B marketing. Attend industry events or webinars to connect with potential colleagues and learn more about effective strategies that can be applied at Phynova.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've successfully tracked sales and KPIs in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to drive results in a similar position.
✨Tip Number 4
Prepare to discuss your experience with digital marketing tools and CRM systems. Being able to articulate how you've used these platforms to enhance lead generation and customer engagement will set you apart from other candidates.
We think you need these skills to ace Fluent French Sales & Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the food supplement industry. Emphasise your lead generation and customer retention strategies, as well as any experience with digital marketing tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the health and wellness industry. Mention specific examples of successful campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Language Skills: If you speak French or any other relevant languages, make sure to highlight this in your application. This is particularly important for a role that involves communication with EMEA clients.
Demonstrate Analytical Skills: Include examples in your application that demonstrate your project management and analytical skills. Discuss how you've tracked sales and KPIs in previous roles and how this has contributed to business growth.
How to prepare for a job interview at Phynova Group Ltd
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially within the food supplement industry. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to develop effective lead generation strategies.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical skills, come ready with examples of how you've conducted market research or analysed data to inform marketing strategies. Discuss any tools or software you’ve used to track KPIs and market trends.
✨Prepare for Questions on Customer Retention
Expect questions about customer retention strategies and upselling techniques. Think of instances where you've successfully nurtured client relationships and how you tailored your approach to meet their needs.
✨Familiarise Yourself with Phynova's Values
Research Phynova’s mission and values, particularly their commitment to diversity and equal opportunity. Be ready to discuss how your personal values align with theirs and how you can contribute to fostering an inclusive workplace.
