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- Tasks: Lead and optimise PPC campaigns to drive digital growth in B2B and B2C sectors.
- Company: Join Countrywide Healthcare, a trusted name in the care sector with a focus on innovation.
- Benefits: Enjoy a competitive salary, bonus package, and perks like discounts and free virtual GP access.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 4+ years of PPC experience, strong analytical skills, and a passion for performance marketing.
- Other info: Be part of a diverse team that values ambition and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Ecommerce
Location: Countrywide Healthcare Office - Barnsley, Yorkshire
Full Time / Permanent 37.5 hours per week
Role Overview:
We are looking for a results-driven PPC Manager to take full ownership of our paid search strategy and help accelerate our digital growth within the B2B and B2C sectors. If you are passionate about performance marketing, thrive in a fast-paced environment, and enjoy combining data with creativity, this role gives you the freedom to make a real impact.
Key Responsibilities:
- Develop, manage, and optimise PPC campaigns across Google Ads, Microsoft Ads, and paid social platforms
- Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
- Monitor daily performance metrics and adjust bids, budgets, and targeting to improve ROI
- Create compelling ad copy, test variations, and manage creative performance
- Build and maintain campaign structures that support scalability and efficiency
- Track and report on KPIs such as CPA, ROAS, CTR, and conversion rate
- Collaborate with content, design, and wider marketing teams to align messaging and landing pages
- Implement A/B tests across ads and landing pages to improve performance
- Stay up to date with platform updates, industry trends, and emerging PPC strategies
- Manage monthly budgets and forecast performance and create reports from this
- Ensure accurate tracking through Google Analytics, Tag Manager, and conversion pixels
What We Are Looking For:
- 4+ years experience in managing paid search campaigns for a vast portfolio of products
- Proven experience managing PPC campaigns with measurable success
- Strong understanding of Google Ads, Microsoft Ads, and paid social platforms
- Confident with analytics tools such as Google Analytics, Looker Studio, or similar
- Excellent numerical and analytical skills with the ability to interpret data and make strategic decisions
- Strong copywriting skills and an eye for high-performing creative
- Experience with A/B testing and conversion rate optimisation
- Ability to manage budgets effectively and forecast performance
- Highly organised, detail-oriented, and comfortable managing multiple campaigns
- A proactive mindset with a passion for continuous improvement
- Bonus: experience with e-commerce, lead generation funnels, or marketing automation tools
What You Will Receive in Return:
- Competitive Base Salary: £40k plus bonus package
- Buy / Sell Holiday Scheme
- Company Pension Scheme
- Ongoing Training & Development
- PHS Perks: Access discounts at over 800 retailers
- Free access to Virtual GP for you and your household
- On-site Free Parking
Why Join Countrywide Healthcare?
We are a trusted name in the care sector, with a reputation for quality, service, and innovation. As part of the PHS Group, you will be part of a business that values ambition, collaboration, and doing the right thing always. This is a unique opportunity to grow your career with a company that genuinely cares about its people, its customers, and the difference we make every day.
Based in the Barnsley area for over 29 years, Countrywide Healthcare are the leading specialist of healthcare consumables and equipment to the care sector and public. The business has an unrivalled reputation and has enjoyed fantastic sales growth to £38m in our last financial year.
At Countrywide, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.
Pay- Per-Click (PPC) Manager in Barnsley employer: phs Group
Contact Detail:
phs Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pay- Per-Click (PPC) Manager in Barnsley
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with PPC communities online. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Practice explaining your thought process behind campaign strategies and how you've optimised performance in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Countrywide Healthcare.
We think you need these skills to ace Pay- Per-Click (PPC) Manager in Barnsley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with Google Ads, Microsoft Ads, and any successful campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and how you can contribute to our digital growth. Be sure to mention any creative strategies you've implemented in past roles.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with analytics tools like Google Analytics. We love seeing how you've used data to drive decisions and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at phs Group
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and paid social platforms. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared to talk about how you've used analytics tools like Google Analytics or Looker Studio in your previous roles. Share examples of how you've interpreted data to make strategic decisions that improved campaign performance.
✨Show Off Your Creative Side
Don't forget that creativity plays a big role in PPC. Prepare to discuss your approach to writing compelling ad copy and how you've tested different variations. Bring examples of high-performing ads you've created and be ready to explain what made them successful.
✨Be Ready for A/B Testing Talk
A/B testing is crucial in PPC management, so be prepared to discuss your experience with it. Talk about specific tests you've conducted, what you learned from them, and how they impacted your campaigns. This will demonstrate your proactive mindset and commitment to continuous improvement.
