At a Glance
- Tasks: Create engaging, SEO-optimised content for blogs and landing pages.
- Company: Join phs, a dynamic brand focused on innovative marketing solutions.
- Benefits: Enjoy hybrid work options and a collaborative team environment.
- Other info: Opportunity to work closely with a creative marketing team and develop your career.
- Why this job: Boost your writing skills while making a real impact on our brand's visibility.
- Qualifications: Experience in SEO writing and familiarity with tools like Google Analytics required.
The predicted salary is between 30000 - 42000 £ per year.
Job Title: SEO Content Writer
Location: Hybrid (with 3 days in phs Caerphilly office)
Job Summary
We are seeking a talented and results-driven SEO Content Writer to join our growing Marketing team. As a key member of the Marketing team and working closely with our Content and Digital team, the SEO Content Writer will be responsible for creating engaging, informative, and search-optimised content that drives traffic, boosts rankings, and supports our wider SEO and marketing objectives across the phs brand portfolio.
Key Responsibilities
- Conduct keyword research and apply SEO best practices to maximise organic visibility.
- Create high-quality, original content for blog posts, landing pages, and knowledge articles across phs brands.
- Optimise existing content to improve SEO performance, readability, and engagement.
- Collaborate with the SEO and content teams to align output with campaign and business goals.
- Maintain consistent brand tone, voice, and messaging across all content.
- Develop and manage a content calendar informed by SEO priorities and seasonal trends.
- Implement on-page SEO techniques including internal linking, meta descriptions, headers, and image optimisation.
- Monitor content performance using tools like Google Analytics and Google Search Console to identify opportunities for improvement.
Measures of success:
- Growth in organic traffic.
- Increase in keyword rankings (top 10 and top 3 positions).
- Improvements in on-page engagement (time on page, bounce rate).
- CTR from organic search results.
- Content delivered on time and aligned with content calendar.
Requirements:
- Proven experience as an SEO Content Writer, or similar role.
- Exceptional written and editing skills with a strong grasp of grammar, tone, and audience targeting.
- Experience with SEO tools such as SEMrush, Google Analytics and Google Search Console.
- Solid understanding of keyword intent and on-page SEO best practices.
- Familiarity with content management systems. Experience with Umbraco is a plus.
- Strong research skills, attention to detail, and the ability to work independently under tight deadlines.
- Understanding of B2B content strategy and best practices for engaging business audiences.
SEO Content Writer in Caerphilly employer: PHS Group Ltd.
At phs, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our hybrid working model allows for flexibility while our Caerphilly office serves as a vibrant hub for creativity and teamwork. We are committed to employee growth, offering continuous learning opportunities and a supportive environment where your contributions directly impact our marketing success.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Writer in Caerphilly
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PHS Group Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PHS Group Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PHS Group Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PHS Group Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Writer in Caerphilly
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PHS Group Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PHS Group Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PHS Group Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PHS Group Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PHS Group Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PHS Group Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
