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For Companies At a Glance
- Tasks: Lead UX design and CRO initiatives to enhance digital platforms.
- Company: Join a forward-thinking company focused on user experience and digital growth.
- Benefits: Enjoy 23 days annual leave, hybrid working, and professional development opportunities.
- Why this job: Make a real impact by improving user experiences and driving measurable growth.
- Qualifications: 2+ years in UX/CRO with strong analytical and communication skills.
- Other info: Collaborative environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
phs Group is looking for a skilled UX Specialist to improve the usability, design, and performance of our digital platforms — primarily the phs Group website and the myphs customer portal. This role blends UX design with conversion rate optimisation (CRO) to deliver intuitive experiences that increase engagement and drive measurable growth.
About the Role
You’ll lead end-to-end UX and CRO initiatives, working closely with internal teams including IT, Customer Services, Commercial Operations, Sales, and external agencies. Using tools such as VWO, GA4, Hotjar, and Looker Studio, you’ll design experiments, analyse performance, and deliver data‑driven improvements across all phs websites.
Key Responsibilities
- User Experience Design
- Lead UX design projects across phs websites and digital platforms.
- Conduct user research, create wireframes, prototypes, and user journeys.
- Collaborate with PPC, SEO, developers, designers, and marketing stakeholders.
- Conversion Rate Optimisation
- Own and manage the CRO programme across digital touchpoints.
- Build and maintain a prioritised experimentation roadmap using PIE/ICE or similar.
- Design and execute A/B and multivariate tests via VWO.
- Develop hypotheses based on analytics (GA4, Looker Studio) and qualitative insights.
- Analyse results, identify significance, extract insights, and report learnings.
- Collaborate with sales and commercial teams to integrate Salesforce data.
- Performance Monitoring & Optimisation
- Monitor performance using VWO, Google Analytics, Hotjar, and similar tools.
- Identify optimisation opportunities and implement iterative improvements.
- Project Management
- Manage the UX roadmap for phs websites, myphs portal, and phs shop.
- Coordinate with marketing, IT, agencies (including Spindogs), VMO support, and sales teams.
- Provide regular updates to the Head of Marketing and Digital.
Measures of Success
- Growth in digital qualified leads.
- Increased adoption and self‑service usage of the myphs portal.
- Improved website conversion rates and engagement metrics.
- Delivery of UX projects on time with measurable improvements.
Key Skills & Experience
- Strong experience in UX research and CRO, preferably in B2B.
- Expertise with VWO, GA4, and Looker Studio; Salesforce familiarity is a plus.
- Knowledge of A/B testing principles and prioritisation frameworks (PIE/ICE).
- Ability to combine quantitative and qualitative insights to form hypotheses.
- Experience with customer portals or similar digital tools.
- Knowledge of HTML/CSS/front‑end principles (desirable).
- Strong analytical, problem‑solving, communication and stakeholder engagement skills.
- Degree in Digital Marketing or related field; minimum 2 years in UX/CRO.
UX Specialist in Caerphilly employer: PHS Group Ltd.
Contact Detail:
PHS Group Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UX Specialist in Caerphilly
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend UX meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best UX projects and CRO successes. Make sure it’s easy to navigate and visually appealing—just like the work you want to do!
✨Tip Number 3
Prepare for interviews by practising common UX and CRO questions. Think about how you can demonstrate your problem-solving skills and analytical mindset with real examples from your past work.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace UX Specialist in Caerphilly
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the UX Specialist role. Highlight your experience with UX design, CRO, and any tools mentioned in the job description like VWO and GA4. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about UX and how you can contribute to our team. Share specific examples of past projects that demonstrate your expertise in user research and conversion rate optimisation.
Showcase Your Portfolio: If you've got a portfolio, flaunt it! Include links to your best work that showcases your UX design process, wireframes, prototypes, and any A/B testing results. We love seeing how you approach problems and create solutions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at PHS Group Ltd.
✨Know Your Tools Inside Out
Make sure you’re familiar with the tools mentioned in the job description, like VWO, GA4, and Hotjar. Be ready to discuss how you've used these tools in past projects and the impact they had on your UX and CRO initiatives.
✨Showcase Your Process
Prepare to walk through your UX design process step-by-step. Bring examples of wireframes, prototypes, or user journeys you've created. This will help demonstrate your hands-on experience and how you approach problem-solving.
✨Data-Driven Mindset
Be prepared to talk about how you use data to inform your decisions. Discuss specific instances where you’ve analysed performance metrics and how that led to actionable insights. Highlight any A/B tests you’ve conducted and their outcomes.
✨Collaboration is Key
Since this role involves working with various teams, think of examples that showcase your collaboration skills. Be ready to discuss how you’ve worked with developers, marketing teams, or external agencies to achieve a common goal.
