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- Tasks: Drive impactful SEO and GEO strategies to boost our global organic visibility.
- Company: Join Photoroom, a leading AI photo editor with a collaborative remote-friendly culture.
- Benefits: Flexible working hours, remote work options, and extended parental leave.
- Why this job: Be at the forefront of AI-driven search strategies and make a real impact.
- Qualifications: Strong analytical skills and experience in technical SEO and data-driven decision making.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Photoroom launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our goal is to create technology that allows anyone to create studio-level product images in minutes. With over 300 million downloads and processing 5+ billion images annually, we serve both individual creators and major enterprises like Amazon, DoorDash, and Decathlon through our B2C app and B2B API solutions. We are a profitable, remote-friendly company that has raised Series B funding and aims for 40% year-over-year growth. Our team of 100+ passionate builders focuses on craft, innovation, and collaboration, creating exceptional impact for entrepreneurs and businesses worldwide.
We’re looking for an experienced and technical Senior SEO & GEO/AEO Strategist to join the team. You’ll help us grow our organic visibility and strengthen our presence in key markets by driving smart, impactful SEO and GEO-focused search initiatives.
Role and Responsibilities
- Expand our global organic visibility across generative search engines by making our platform easy to find, understand, and choose.
- Work alongside an SEO Manager who leads core search initiatives, focusing on advancing technical, AI-driven, and GEO/AEO search capabilities.
- Scale global organic search as a core growth channel across emerging AI/LLM ecosystems (e.g., Google AI Overview, ChatGPT, Perplexity, Claude, Mistral).
- Develop and execute an advanced SEO/AEO strategy, including programmatic, technical, and intent-driven content initiatives.
- Design structured, machine-readable content experiences that surface across AI-generated summaries, conversational search results, and featured snippets.
- Partner cross-functionally with Content, Product, Enterprise, and Engineering to ensure all digital experiences are search-optimized and technically sound.
- Build GEO monitoring, automation, dashboards, and performance systems to track KPIs across global markets.
Qualifications
- You are data-driven.
- Strong analytical skills with deep experience in technical auditing and performance analysis using tools such as Google Analytics, Looker Studio, Log File Analyzers, Screaming Frog, Datadog, Profound.
- Ability to translate complex technical SEO, GEO/AEO, and crawl/indexation insights into clear, actionable recommendations for product, engineering, and content teams.
- Skilled at detecting emerging patterns in technical data: crawl behavior, rendering issues, Core Web Vitals shifts, schema performance, competitive SERP changes, and LLM-driven discovery mechanics.
- Structured, experiment-driven approach with controlled tests, measurement frameworks, clear hypotheses to validate technical optimizations, and the ability to design or test AI-driven automations where relevant.
About You
- Deep passion for LLMs, AI, SEO, and data with curiosity for how generative technologies drive impactful search strategies.
- Excellent communication and stakeholder management skills; ability to simplify technical concepts for non-experts.
- Strong grasp of technical foundations for AI SEO, including structured data, schema, AI crawlers, semantic search, embeddings, and content optimization for generative engines.
- Highly self-motivated, curious, detail-oriented, and committed to driving measurable growth.
- Adapt to working in highly collaborative, product-led environments.
- Ability to build scalable processes, documentation, and internal playbooks.
- Growth mindset with enthusiasm for experimenting in evolving search ecosystems.
Hiring Process
- Screening call with the Talent Manager
- Technical interview with the Hiring Manager
- Home technical assignment, followed by a review with the team (can be compensated and under 3h)
- Culture fit interview and meet the team
- Reference check & Offer
Diversity, Equity, Inclusion, and Belonging
We’re committed to enabling everyone to feel included and valued at work. Our company and culture are strongest when composed of diverse experiences and backgrounds. We have flexible working hours, trust people to work remotely, and extended parental leave. All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.
Senior SEO & GEO/AEO Strategist in London employer: PhotoRoom
Contact Detail:
PhotoRoom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO & GEO/AEO Strategist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend webinars, and join relevant online communities. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their SEO strategies and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Photoroom.
We think you need these skills to ace Senior SEO & GEO/AEO Strategist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior SEO & GEO/AEO Strategist role. Highlight your relevant experience and skills that align with our goals at Photoroom. We want to see how you can contribute to our mission!
Showcase Your Data Skills: Since this role is all about being data-driven, don’t forget to include specific examples of how you've used analytics tools like Google Analytics or Screaming Frog in your previous roles. We love seeing those numbers and results!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain your technical expertise and how it relates to SEO and AI. We appreciate clarity and want to understand your thought process easily.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PhotoRoom
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around AI and GEO/AEO strategies. Be ready to discuss specific tools like Google Analytics and Screaming Frog, and how you've used them to drive results in your previous roles.
✨Showcase Your Analytical Skills
Prepare to share examples of how you've conducted technical audits and performance analyses. Highlight any experience with data-driven decision-making and how it has impacted your past projects.
✨Communicate Clearly
Since you'll need to simplify complex concepts for non-experts, practice explaining your past work in a straightforward way. Use analogies or simple terms to demonstrate your ability to communicate effectively across teams.
✨Be Ready to Collaborate
Photoroom values teamwork, so think of examples where you've successfully partnered with cross-functional teams. Discuss how you’ve contributed to shared goals and how you adapt to different working styles.
