At a Glance
- Tasks: Create and optimise engaging content for digital channels, focusing on SEO and AI-driven platforms.
- Company: Join Phoenix, a leader in digital transformation for the UK public sector.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture that values different perspectives and experiences.
- Why this job: Make an impact by driving engagement and visibility through innovative content strategies.
- Qualifications: Experience in content marketing and a strong understanding of SEO principles.
The predicted salary is between 40000 - 50000 £ per year.
Description
Phoenix enables digital transformation across the UK public sector, empowering organisations to innovate with cloud and hybrid infrastructures, data, AI, security and collaboration technologies.
We are now hiring a
Content & Search Optimisation Specialist to join our Marketing team and help drive engagement, visibility and conversion across our digital channels.
This role will focus on creating and optimising content that performs effectively across both traditional search engines and emerging AI-driven answer engines.
You will take a strategic approach to content development, ensuring content is aligned to audience needs, business objectives and search best practices while supporting Phoenix’s wider marketing goals.
What will you be doing?
- Develop and execute content marketing strategies that support business and marketing objectives.
- Create high-quality content assets, including blogs, articles, e Books, whitepapers and other digital content.
- Optimise content for both traditional search engines (SEO) and AI-driven answer engines (AEO).
- Incorporate keywords, metadata and structured content techniques to improve search performance.
- Structure content to increase visibility within AI-generated answers, chatbots and voice search experiences.
- Develop audience-focused messaging that supports engagement and conversion.
- Collaborate with marketing and subject matter experts to align content with campaigns and business initiatives.
- Monitor industry trends, competitor activity and emerging search technologies.
- Identify content opportunities and gaps to support ongoing content development.
- Measure content performance and use insights to refine strategy and improve results.
- Support the continued development of Phoenix’s content marketing and search optimisation capabilities.
What are we looking for?
- Experience in content marketing, content strategy or search optimisation roles.
- Excellent writing and editing skills with strong attention to detail.
- Strong understanding of SEO principles and content optimisation best practices.
- Awareness of Answer Engine Optimisation (AEO) and how AI-driven search and answer platforms surface content.
- Understanding of how tools such as Chat GPT, Perplexity and AI-powered search engines discover and present information.
- Experience using content management systems (CMS).
- Experience using analytics tools to measure content performance and identify opportunities for improvement.
- Ability to analyse data and translate insights into actionable content recommendations.
- Strong collaboration skills with the ability to work across multiple teams and stakeholders.
- Organised and proactive approach to managing multiple content priorities.
Experience & Qualifications
- Experience creating and optimising content across multiple digital channels.
- Experience developing SEO-focused content strategies.
- Experience working with content performance reporting and analytics.
- Marketing, Communications, Digital Marketing or related qualifications desirable but not essential.
- Practical stuff
Where is the role based?
Primary location is our HQ in Pocklington (YO42).
What about hybrid/remote working?
Hybrid working is supported, with a minimum expectation aligned to team requirements.
How many interviews?
Following a screen with the Recruitment Team, you can expect a two-stage interview process, one online and one in-person.
- Important
- BPSS Check
As part of our recruitment process and due to the nature of the work we do, all employees are required to undertake a BPSS check.
While some employees may require further security clearance, the BPSS check is mandatory and all offers of employment are conditional upon successful completion.
Have you made it this far?
If you're still reading, we think there's a strong chance you might be our kind of person.
Here's the thing, research suggests many women and underrepresented groups don't apply unless they meet every requirement.
Even if you don't tick every box above, we encourage you to introduce yourself.
We believe a diversity of perspectives and experiences makes a team stronger and the stronger our team, the more successful we will be.
Content & Search Optimisation Specialist in Pocklington employer: Phoenix Software
At Phoenix, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. As a Remote Power Platform Specialist, you will benefit from flexible working arrangements, continuous professional development opportunities, and a supportive team environment that encourages growth and creativity. Join us in our mission to empower UK organisations and enjoy the unique advantage of contributing to meaningful digital transformations while working from anywhere in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Search Optimisation Specialist in Pocklington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Phoenix Software and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Phoenix Software are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Phoenix Software on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Phoenix Software. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content & Search Optimisation Specialist in Pocklington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Phoenix Software. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Phoenix Software:Show us that you’ve done your homework! In your application, briefly mention what you admire about Phoenix Software’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Phoenix Software
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Phoenix Software will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Phoenix Software, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
