Head of Digital Products

Head of Digital Products

London Full-Time 97500 - 130500 ÂŁ / year (est.) Home office (partial)
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Phoenix Group

At a Glance

  • Tasks: Lead digital transformation and design cutting-edge services for millions of customers.
  • Company: Join Phoenix Group, a leading FTSE 100 long-term savings and retirement business.
  • Benefits: Competitive salary, generous leave, private medical cover, and flexible working options.
  • Why this job: Make a real impact by transforming digital journeys and inspiring teams.
  • Qualifications: Proven experience in digital strategy, omni-channel transformation, and customer data personalisation.
  • Other info: Inclusive culture welcoming diverse backgrounds; apply early to secure your chance!

The predicted salary is between 97500 - 130500 ÂŁ per year.

Job Type: Permanent

Location: Edinburgh, London or Birmingham. This is a hybrid role with time expected in the office.

Flexible working: All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you and balancing this with business requirements during the recruitment process.

Closing Date: 17th November

Salary and benefits: From ÂŁ97,500 dependent upon experience plus an indicative bonus range of 30%-60%, private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much more.

We have an incredible opportunity to join us here at Phoenix Group as Head of Digital Products to join our Customer Experience Leadership team within Pensions & Savings.

Who are we? We want to be the best place that any of our 6,600 colleagues have ever worked. We’re Phoenix Group, we’re a long-term savings and retirement business. We offer a range of products across our market‑leading brands, Standard Life, SunLife, Phoenix Life and ReAssure. Around 1 in 5 people in the UK has a pension with us. We’re a FTSE 100 organisation that is tackling key issues such as transitioning our portfolio to net zero by 2050, and we’re not done yet.

The role: Are you ready to lead digital transformation at scale? As Head of Digital Products at Phoenix Group, you’ll be at the forefront of designing and delivering cutting‑edge digital services for over 12 million customers, advisers, and employers. You’ll be accountable for the various digital products we offer both end consumers and B2B audiences, driving a bold strategy that aligns with our purpose and commercial goals. This is a high‑impact leadership role where you’ll champion a shift to a customer experience‑led business. You’ll harness the power of digital innovation, omni‑channel capabilities, automation, AI, and data‑driven personalisation to create seamless, intuitive experiences. Leading a talented team of digital experts, you’ll collaborate across trading channels, divisional functions, and Group Technology to build a modern, digital‑first ecosystem that sets new standards in our industry. If you’re passionate about transforming digital journeys and inspiring teams to deliver exceptional outcomes, we’d love to hear from you.

What are we looking for?

  • Visionary Digital Strategist: A proven ability to define and deliver a future‑focused digital strategy at pace, including decisions on in‑house vs. third‑party delivery models, while aligning with customer, competitor, and marketing insights.
  • Omni‑Channel Transformation Leader: Experience leading large‑scale transformation to a digital‑first, omni‑channel service model, with a strong focus on automation, self‑service, and mobile capabilities.
  • Customer Data & Personalisation Expert: Deep expertise in customer data strategy and insight development, enabling personalised, data‑driven experiences that elevate customer engagement across digital touchpoints.
  • Centre of Excellence Builder: Demonstrated success in establishing high‑performing digital teams and capabilities, delivering seamless end‑to‑end customer journeys and managing digital assets through scalable design systems.
  • Collaborative Change Agent: Skilled in cross‑functional leadership and governance, with the ability to work across business units and senior stakeholders to drive innovation, streamline digital estates, and ensure programme success.

We want to hire the whole version of you. We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you. If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best. We’re reviewing applications as they come in, so apply early to avoid missing out.

Senior Managers Certification Regime (SMCR): This role is covered by the Senior Managers & Certification Regime (SM&CR) as a certified role. Therefore, this role is subject to annual certification by Phoenix Group, as well as regulatory compliance standards. Anybody performing this role will be subject to: PRA Individual Conduct Standards FCA Senior Individual Conduct Rules.

Head of Digital Products employer: Phoenix Group

At Phoenix Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that prioritises flexibility and employee well-being. With generous benefits including a competitive salary, extensive annual leave, and opportunities for career growth, we empower our team to thrive in a hybrid environment across our vibrant locations in Edinburgh, London, and Birmingham. Join us in leading digital transformation while making a meaningful impact on the lives of over 12 million customers.
Phoenix Group

Contact Detail:

Phoenix Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Digital Products

✨Tip Number 1

Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their digital products and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.

✨Tip Number 3

Practice your pitch! Be ready to explain how your skills can drive digital transformation at Phoenix Group. Highlight your experience with omni-channel strategies and customer data insights to show you're the right fit.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Phoenix Group family.

We think you need these skills to ace Head of Digital Products

Digital Strategy Development
Omni-Channel Service Model
Automation
Self-Service Capabilities
Mobile Capabilities
Customer Data Strategy
Data-Driven Personalisation
Cross-Functional Leadership
Stakeholder Management
Team Building
Digital Transformation
Customer Engagement
Innovation Management
Scalable Design Systems

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter to highlight how your experience aligns with the Head of Digital Products role. Use keywords from the job description to show that you understand what we're looking for.

Showcase Your Achievements: Don’t just list your responsibilities; focus on your achievements! Quantify your successes where possible, like how you led a digital transformation project that improved customer engagement by a certain percentage.

Be Authentic: We want to see the real you! Share your passion for digital innovation and how it drives your work. Let your personality shine through in your application – we’re looking for someone who can inspire teams and lead change.

Apply Early: We review applications as they come in, so don’t wait until the last minute! Applying early not only shows your enthusiasm but also gives you a better chance of standing out in the crowd.

How to prepare for a job interview at Phoenix Group

✨Know Your Digital Strategy

Before the interview, make sure you have a solid understanding of digital strategies, especially those that align with customer experience. Be ready to discuss how you would define and deliver a future-focused digital strategy at Phoenix Group.

✨Showcase Your Transformation Experience

Prepare examples of your past experiences leading large-scale digital transformations. Highlight your focus on automation and omni-channel service models, as this is crucial for the Head of Digital Products role.

✨Demonstrate Data-Driven Insights

Be ready to talk about your expertise in customer data strategy. Discuss how you've used data to create personalised experiences and elevate customer engagement across digital touchpoints.

✨Emphasise Collaboration Skills

This role requires cross-functional leadership, so prepare to share examples of how you've successfully collaborated with different teams and stakeholders. Show that you can drive innovation while managing digital assets effectively.

Head of Digital Products
Phoenix Group
Location: London
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