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For Companies At a Glance
- Tasks: Lead the Tassimo brand in the UK, driving media strategy and in-store activations.
- Company: Join JACOBS DOUWE EGBERTS, the world's largest coffee and tea company with over 50 brands.
- Benefits: Enjoy a great pension plan, bonuses, and unlimited coffee!
- Why this job: Be part of a market leader and make an impact in a dynamic team culture.
- Qualifications: 5+ years in UK Marketing, FMCG experience, and a proven track record in brand-building.
- Other info: This role is a stepping stone to becoming the Category Lead.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Three reasons you should be interested in our Senior Brand Manager role:
- If you\’d relish the chance to work for the market leader in the single serve sector.
- If you\’re analytical and able to turn your insight into actions.
- If you\’re confident and competent leading meetings and presenting to grocery retailers in the UK
You\’ll build strong relationships with our strategic partners (Bosch, Costa and Cadburys) and your entrepreneurial flair will help take them to the next level.
Some key responsibilities:
- Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & on-line.
- Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights
- You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth
- The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners.
- P&L responsible, you will be expected to deliver against challenging yet exciting growth objectives and demonstrate business acumen.
- The person in this role being the natural successor to the Category Lead so the drive and ambition to progress is essential.
Qualifications
This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/ or consumer insight experience could be beneficial.
To be considered you must have/be:
- Growth mindset with great mental agility yet creative thinker
- Confident with Kantar/Nielsen
- 5+ years of Marketing expertise is essential in all its dimensions, strategic and operational.
- Ability to handle complex data and insights to drive brand strategy & track performance
- Exposure to the UK retail grocery market and understand the key drivers
- Proven track record of initiating and driving change successfully in previous functions.
- Positive outlook as a strong leader and team player
Additional Information
What else is in it for you?
Great pension, we\’ll double your contribution
Bonus
And all the coffee you could possibly drink
#LI-hybrid
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee. We are the world’s largest pure-play coffee and tea company, with a portfolio available in more than 100 developed and emerging markets and over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Tassimo, Jacobs, Senseo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
We are fuelled by our purpose of Making Amazing Moments happen and our Vision to be the Most Chosen Coffee company in UK & Ireland. The Tassimo brand and our winning team, form a fundamental role in helping us achieve both.
#J-18808-Ljbffr
Senior Brand Manager - Tassimo Portfolio employer: Phoenix Capital
Contact Detail:
Phoenix Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Tassimo Portfolio
✨Tip Number 1
Familiarize yourself with the Tassimo brand and its key competitors in the UK market. Understanding their unique selling points and marketing strategies will help you articulate how you can contribute to the brand's growth during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've turned data into actionable insights in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on brand performance.
✨Tip Number 3
Highlight your experience in building relationships with strategic partners. Prepare anecdotes that illustrate your ability to collaborate effectively with internal teams and external stakeholders, especially in the FMCG sector.
✨Tip Number 4
Emphasize your growth mindset and entrepreneurial flair. Be prepared to discuss how you've initiated change and driven innovation in past roles, as this aligns with the expectations for the Senior Brand Manager position.
We think you need these skills to ace Senior Brand Manager - Tassimo Portfolio
Some tips for your application 🫡
Understand the Brand: Dive deep into the Tassimo brand and its market position. Familiarize yourself with their product offerings, recent campaigns, and overall brand strategy to showcase your knowledge in your application.
Highlight Relevant Experience: Emphasize your UK marketing experience, particularly in FMCG. Detail your track record in brand-building and managing both ATL and BTL campaigns, as well as any innovation delivery you've been involved in.
Showcase Analytical Skills: Demonstrate your ability to handle complex data and insights. Provide examples of how you've turned data into actionable strategies that drove brand growth, especially in the retail grocery market.
Express Leadership Qualities: Convey your leadership skills and team player mentality. Share instances where you've successfully initiated change and built strong relationships with partners or teams, reflecting the qualities they seek in a candidate.
How to prepare for a job interview at Phoenix Capital
✨Show Your Analytical Skills
Since the role requires turning insights into actions, be prepared to discuss specific examples where you've used data to drive brand strategy. Highlight your experience with Kantar or Nielsen data and how it influenced your decisions.
✨Demonstrate Relationship-Building Abilities
The position involves working closely with strategic partners like Bosch and Costa. Share experiences where you've successfully built and maintained relationships, especially in a retail or FMCG context.
✨Prepare for P&L Discussions
As you'll be responsible for P&L, familiarize yourself with financial metrics relevant to brand management. Be ready to discuss how you've managed budgets and driven growth in previous roles.
✨Exhibit Your Growth Mindset
The company values a growth mindset and entrepreneurial flair. Prepare to share instances where you've embraced challenges, initiated change, or innovated within your previous roles to achieve brand success.
