Brand Activation Manager in London

Join the UK’s leading distributor of Alternative Tobacco Products. Phoenix 2 Retail is expanding fast — and we’re building a brand‑new team dedicated to driving the success of IVG, an innovative global name in vapes, salts and e‑liquids. This is your chance to represent a powerhouse brand and make a real impact in the UK independent retail & wholesale market.

At Phoenix 2 Retail, our people come first. We’re committed to ethical practice, strong customer relationships and creating an environment where you can grow and thrive.

• Fast‑growing market leader – Phoenix 2 Retail is the UK’s leading distributor of smoking‑alternative products and a market‑leading FMCG category management business.
• Innovation at the core – They push boundaries in the vaping/FMCG space, with a strong focus on emerging trends and continuous product evolution.
• Unmatched compliance & testing – The only UK category supplier offering Recycling, Fixturing, Pre‑ & Post‑Market Testing, ensuring robust end‑to‑end compliance and product safety.
• Industry‑leading product safety – They test every product before launch and retest it every three months via independent labs, setting new standards for compliance in the vaping market.
• Partnership‑driven culture – A strong collaborative approach with brands, retailers, and partners, creating shared success and long‑term growth.
• Record commercial growth – Turned a major £9m inventory loss into a £200m‑turnover business, showing resilience, strategic leadership, and rapid scaling.
• Diverse revenue channels – From B2B distribution, vending solutions, retail stores, category management, trade apps, and supply‑chain services, offering broad opportunities for career development.
• Strong leadership & team culture – Led by industry experts with retail, FMCG, and compliance expertise, backed by a passionate and fast‑growing workforce.
• Expanding UK presence – Growing footprint across retail stores and field operations, meaning more opportunities, roles, and internal progression.
• Stable and ambitious employer – Recognised as one of the UK’s fastest‑growing businesses with an eye on category dominance and long‑term strategic expansion.

The Role: As the face of IVG in your region, you’ll be responsible for driving distribution, visibility and sales across independent retail and wholesale channels. You’ll build strong relationships, maximise brand presence and identify every opportunity for growth.

What You’ll Be Doing:

• Identifying new distribution points through varied lead‑generation tactics.
• Building strong relationships with independent retailers & wholesale managers.
• Elevating IVG brand presence with exceptional in‑store execution.
• Supporting and animating wholesale events.
• Gathering market & customer insights to optimise brand activity.
• Owning IVG success across your territory — you’re the field expert!

About You: You don’t need to come from field sales — we’re open to people with the right energy and drive. You’ll have:

• Experience in B2B or B2C sales (field or internal).
• A fast‑paced mindset and a proactive attitude.
• A confident, outgoing personality and strong team spirit.
• Commercial awareness with a hunger to exceed targets.
• Good working knowledge of Microsoft Office tools.
• A full UK driving licence.

What You’ll Get: We reward hard work — simple as that. Monthly commission for hitting targets, additional incentives throughout the year, Employee Assistance Programme, personalised development plan with regular reviews.

If you’re ambitious, people‑focused and ready to take a global brand to the next level, we’d love to hear from you. Apply today and help shape the future of IVG in the UK!