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For Companies At a Glance
- Tasks: Drive sales and build relationships with retailers for the IVG brand.
- Company: Join one of the UK's fastest-growing companies in the FMCG sector.
- Benefits: Competitive salary, commission, iPhone, laptop, and generous holiday allowance.
- Why this job: Make a real impact on a world-class brand and grow your career.
- Qualifications: Experience in B2B or B2C sales and a full UK driving licence.
- Other info: Dynamic team environment with clear development plans and career growth.
The predicted salary is between 24000 - 36000 £ per year.
Join the UK’s leading distributor of Alternative Tobacco Products
Phoenix 2 Retail is expanding fast — and we’re building a brand‑new team dedicated to driving the success of IVG, an innovative global name in vapes, salts and e‑liquids. This is your chance to represent a powerhouse brand and make a real impact in the UK independent retail & wholesale market. 💥
At Phoenix 2 Retail, our people come first. We’re committed to ethical practice, strong customer relationships and creating an environment where you can grow and thrive.
Fast‑growing market leader – Phoenix 2 Retail is the UK’s leading distributor of smoking‑alternative products and a market‑leading FMCG category management business.
Innovation at the core – They push boundaries in the vaping/FMCG space, with a strong focus on emerging trends and continuous product evolution.
Unmatched compliance & testing – The only UK category supplier offering Recycling, Fixturing, Pre‑ & Post‑Market Testing, ensuring robust end‑to‑end compliance and product safety.
Industry‑leading product safety – They test every product before launch and retest it every three months via independent labs, setting new standards for compliance in the vaping market.
Partnership‑driven culture – A strong collaborative approach with brands, retailers, and partners, creating shared success and long‑term growth.
Record commercial growth – Turned a major £9m inventory loss into a £200m‑turnover business, showing resilience, strategic leadership, and rapid scaling.
Diverse revenue channels – From B2B distribution, vending solutions, retail stores, category management, trade apps, and supply‑chain services, offering broad opportunities for career development.
Strong leadership & team culture – Led by industry experts with retail, FMCG, and compliance expertise, backed by a passionate and fast‑growing workforce.
Expanding UK presence – Growing footprint across retail stores and field operations, meaning more opportunities, roles, and internal progression.
Stable and ambitious employer – Recognised as one of the UK’s fastest‑growing businesses with an eye on category dominance and long‑term strategic expansion
🎯 The Role: Brand Activation Manager
As the face of IVG in your region, you’ll be responsible for driving distribution, visibility and sales across independent retail and wholesale channels. You’ll build strong relationships, maximise brand presence and identify every opportunity for growth.
🔥 What You’ll Be Doing
- 🔍 Identifying new distribution points through varied lead‑generation tactics
- 🤝 Building strong relationships with independent retailers & wholesale managers
- 🏬 Elevating IVG brand presence with exceptional in‑store execution
- 🚚 Supporting and animating wholesale events
- 📊 Gathering market & customer insights to optimise brand activity
- 🧭 Owning IVG success across your territory — you’re the field expert!
👀 About You
You don’t need to come from field sales — we’re open to people with the right energy and drive.
You’ll have:
- 💼 Experience in B2B or B2C sales (field or internal)
- ⚡ A fast‑paced mindset and a proactive attitude
- 😄 A confident, outgoing personality and strong team spirit
- 🧠 Commercial awareness with a hunger to exceed targets
- 💻 Good working knowledge of Microsoft Office tools
- 🚗 A full UK driving licence
💰 What You’ll Get
We reward hard work — simple as that.
- 🎯 Monthly commission for hitting targets
- 🏆 Additional incentives throughout the year
- 🆘 Employee Assistance Programme
- 🎓 Personalised development plan with regular reviews
🌈 Ready to Join a High‑Growth Brand With Huge Potential?
If you’re ambitious, people‑focused and ready to take a global brand to the next level, we’d love to hear from you. Apply today and help shape the future of IVG in the UK! 🚀
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Brand Activation Manager employer: Phoenix 2 Retail
Contact Detail:
Phoenix 2 Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager
✨Tip Number 1
Get to know the brand inside out! Research IVG and its products so you can speak confidently about them during interviews. This shows your passion and commitment, which is exactly what they’re looking for.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which can really boost your chances.
✨Tip Number 3
Prepare for role-play scenarios! Since this job involves building relationships and driving sales, practice how you’d approach independent retailers. Show them you can handle real-life situations with ease.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to make an impact.
We think you need these skills to ace Brand Activation Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the IVG brand shine through. We want to see that you're not just looking for any job, but that you're genuinely excited about driving sales and building relationships in the retail space.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B or B2C sales. Whether you've been an estate agent or a field sales person, we want to know how your background aligns with the role of Brand Activation Manager. Be specific about your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps to make your skills and experiences stand out. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Phoenix 2 Retail
✨Know Your Brand Inside Out
Before the interview, make sure you research IVG and its product range thoroughly. Understand their unique selling points and how they stand out in the market. This will not only show your enthusiasm but also help you articulate how you can contribute to building brand awareness.
✨Showcase Your Sales Experience
Prepare specific examples from your past roles that highlight your success in B2B or B2C sales. Whether you’ve been an estate agent or a telesales executive, be ready to discuss how you’ve driven sales and built relationships with clients. Use metrics to demonstrate your achievements!
✨Demonstrate Your Relationship-Building Skills
Since the role involves nurturing relationships with independent retailers and wholesale managers, think of instances where you've successfully built rapport with clients. Be prepared to discuss your approach to maintaining these relationships and how it has led to successful outcomes.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to adapt in a fast-paced environment. Prepare for scenarios related to lead generation tactics or handling feedback from retailers. Practising your responses will help you feel more confident during the interview.
