Visual Merchandiser

Purpose of the role

The Visual Merchandiser will act as a brand ambassador, who will be responsible for developing, implementing, and maintaining visual merchandising strategies and guidelines that enhance the customer experience, drive sales, and promote the brand’s image. This is a cross functional role working across retail and wholesale partners. This role requires a blend of creativity, strategic thinking, and a keen eye for detail to ensure that our retail spaces are visually appealing and aligned with our brand\’s identity.

Responsibilities

Guideline Execution:

• Ensure implementation of comprehensive visual merchandising guidelines for store layouts, window displays, and in-store presentations, ensuring consistency and adherence to brand standards.
• Ensure guidelines are clear, detailed, and easily executable by store teams across various locations.
• Conduct regular store visits to provide training, support, and feedback to store teams on visual merchandising techniques and best practices.

Trend Analysis and Innovation:

• Stay updated with industry trends, competitor activities, and consumer preferences to continuously innovate and enhance visual merchandising strategies.
• Experiment with new ideas and concepts to create engaging and dynamic visual displays.

Performance Monitoring:

• Analyse sales data and customer feedback to measure the impact of visual merchandising initiatives and make data-driven adjustments.
• Report on the effectiveness of visual merchandising efforts and provide insights for continuous improvement.

Qualifications, Skills, Experience Required

• Bachelor’s degree in Visual Merchandising, Fashion Merchandising, Interior Design, or a related field.
• Minimum of 3-5 years of experience in visual merchandising, preferably in a retail environment.
• Proven experience in creating and implementing visual merchandising guidelines.
• Strong creative and artistic skills with a keen eye for detail.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in design software (e.g., Adobe Creative Suite) is a plus.
• Ability to travel to various store locations as needed.