At a Glance
- Tasks: Lead impactful CRM strategies for major clients and optimise lifecycle marketing.
- Company: Join Phiture, a leading mobile growth consultancy with top-tier clients like HBO Max.
- Benefits: Enjoy flexible remote work, generous vacation, and a personal development budget.
- Other info: Be part of a vibrant team with tailored career growth opportunities.
- Why this job: Make a real impact in a dynamic role while working with cutting-edge technology.
- Qualifications: 5+ years in CRM, strong Braze expertise, and excellent client communication skills.
Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!
WHAT TO EXPECT:
Join Phiture's CRM & Retention team as a Senior CRM Consultant, covering maternity leave for one of our most senior consultants on our flagship HBO Max account. You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.
WHAT YOU’LL DO:
- Own Day-to-Day Client Relationship: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for.
- Lead CRM Technical Architecture & Audits: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze.
- Maximize Braze Capabilities: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs.
- Manage Lifecycle Campaign Execution: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events).
- Cross-Functional Orchestration: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time.
- Data Integrity & Technical Troubleshooting: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines.
- Drive Experimentation: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints.
- Analyze & Report on Performance: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client.
- Coach where needed: Support and mentor any freelance or junior support resources allocated to the account during the engagement.
WHAT YOU’LL NEED:
- 5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products.
- Deep, hands-on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture.
- Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans, and event schemas.
- Strong data literacy: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau.
- Proven experience owning senior-level client relationships independently - this role requires stepping into an established, high-trust relationship with minimal ramp-up support.
- Deep understanding of retention/engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization models.
- Proficient with HTML for messaging templates and troubleshooting cross-device layout issues.
- Excellent client communication skills and confidence leading client workshops, meetings, and audits independently, including with senior client stakeholders.
- Fluent in English (verbal and written).
- Available to start mid-November to early December, for a fixed-term engagement of approximately 5-6 months.
Nice to Have:
- Prior experience with entertainment/streaming or subscription-based media clients.
- Familiarity with multi-market/multi-region CRM programs (EMEA + APAC).
- Experience with experimentation design and testing platforms.
- Experience working in agile squads or cross-functional pods.
- Experience with ASO and performance marketing.
WHAT WE OFFER YOU:
- Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
- Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions.
- Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success.
- Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva.
- Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth.
- Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you.
- Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods.
- Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite.
- Tailored Career Growth — A personalized career roadmap and development plan designed to keep you advancing professionally.
- Home Office Allowance — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs.
- Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one.
- Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition.
We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.
Senior Growth Consultant - CRM – Maternity Cover employer: Phiture
At Phiture, we pride ourselves on being a forward-thinking mobile growth consultancy that values flexibility and employee well-being. Our vibrant Berlin office fosters a collaborative work culture, while our generous benefits, including unlimited remote work, a substantial personal development budget, and a focus on mental wellness, ensure that our team members thrive both personally and professionally. Join us to be part of a global team that celebrates diversity and offers tailored career growth opportunities in an exciting and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Consultant - CRM – Maternity Cover
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Senior Growth Consultant - CRM – Maternity Cover
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Phiture from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Phiture specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Phiture
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Phiture, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Phiture you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Phiture that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Phiture, so think on your feet and don't hesitate to showcase your creativity!
