Mobile Growth Lead (m/f/d) in London

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

What to Expect

Step into one of Phiture's most impactful roles. As a Growth Lead, you won't just manage a team, you'll own the strategic direction of your pod and be the driving force behind your clients' growth. This is a senior leadership position where your ability to connect the dots across ASO, Performance Marketing, and Retention shapes real outcomes. You'll be the person who makes the call, pushes the work forward, and earns the trust of both your team and your clients. If you thrive on accountability, love solving messy problems with a clear head, and want to lead at the frontier of mobile growth, this is your role.

What You'll Do

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work.
• Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention.
• Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working.
• Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust.
• Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans.
• Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast.
• Innovate with AI. Use generative AI tools to improve how your team works.
• Grow the business. Support pitches and business development, with the ability to accurately scope new work.

What You'll Need

• 5+ years of experience in mobile growth marketing, with a strong track record in strategic leadership.
• Deep expertise in at least one core discipline, ASO, Paid UA, or CRM/Retention.
• Proven ability to lead and mentor senior-level team members.
• Strong client management experience across multiple markets.
• Structured problem-solving skills.
• Commercial awareness.
• Comfort and experience with generative AI tools.
• A hands-on mindset when it counts.

What We Offer You

• Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
• Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually.
• Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme.
• Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists.
• Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month.
• Flexible Working Hours — Shape your workday around your lifestyle and productivity.
• Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters.
• Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite.
• Tailored Career Growth — A personalized career roadmap and development plan.
• Home Office Allowance — Monthly remote-work cash allowance.
• Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one.
• Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts.

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills.