At a Glance
- Tasks: Drive demand growth for innovative automotive products through strategic market analysis and go-to-market strategies.
- Company: Join PHINIA, a leader in the automotive industry with a commitment to diversity and inclusion.
- Benefits: Competitive salary, health resources, family-friendly policies, and professional development opportunities.
- Other info: Collaborative environment with opportunities for career growth and international exposure.
- Why this job: Make an impact in a dynamic role that combines creativity with data-driven decision-making.
- Qualifications: Degree in Marketing/Business and 3+ years in a marketing role, preferably in automotive.
The predicted salary is between 50000 - 65000 £ per year.
Job Purpose
The Category Manager position is responsible for driving accelerated, profitable, and sustainable demand growth for PHINIA EMEA aftermarket products and solutions by delivering the right products, with the right messaging, at the right price, at the right time, through the right channels.
Key Responsibilities
- Market Analysis
- Lead & co-ordinate market & competitor research to identify trends, opportunities & risks, and put in place appropriate strategies & tactics to address these.
- Use EMEA-level internal & external data to drive decision-making & optimize product focus.
- Define market penetration strategies to enhance customer adoption.
- Act as product experts, ensuring deep knowledge of product features, benefits & applications.
- Go-To-Market Strategy
- Develop & execute customer-centric GTM strategies for the product line(s) of responsibility.
- Lead development of segmentation, targeting & positioning framework for the products.
- Own the product range policy for New-To-Range (NTR) and phase-outs.
- Optimize product range & SKU performance to align with market needs.
- Lead successful product launches & post-launch performance tracking & actions.
- Develop, & support execution of, plans to support product phase-out inventory reduction / disposal in collaboration with other functions.
- Identify & capitalize on new product/segment/channel opportunities.
- Deliver additional technical & workshop solutions to support product success in the market.
- Sales Enablement & Product Communications
- Lead development of compelling, fact-based product messaging.
- Own product-centric content creation & marketing plans in collaboration with regional teams.
- Ensure product line(s) information and data is complete & updated (catalogue, specs, training).
- Be the product Subject Matter Expert (SME), supporting training for internal teams & customers.
- Financial and Market Share Growth
- Implement strategies & tactics to drive revenue, profitability, and market expansion.
- Analyze sales performance & pricing to ensure market competitiveness.
- Track NTR & product success to refine future launches.
- Continuous Improvement (CI)
- Identify & lead CI opportunities for marketing for EMEA.
What We’re Looking For
- Qualification in Marketing and/or Business (minimum degree-level).
- Minimum of 3 years’ experience in a marketing role (category marketing / product marketing / trade marketing), preferably in the Automotive Industry.
- Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results.
- Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement.
Expected Skills & Competencies
- Demonstrable experience and capability in turning trends, data and insights into marketing strategies, tactics and creative messaging to address market and customer needs.
- Have keen problem-solving skills and a willingness to take on complex challenges, and see through to resolution – never give up!
- Excellent communication skills – able to effectively convey a vision, and build strong and trusting relationships with internal and external stakeholders.
- Team player – with a can-do attitude and sense of humor.
- Accurate with meticulous attention to detail.
- Fluent in English; 2nd language a benefit.
What We Offer
We provide compensation and benefits programs intended to attract, motivate, reward, and retain an incredibly talented, globally diverse workforce at all levels within our organization. Our compensation programs are informed by market data and business needs, and we are committed to providing equitable and competitive compensation. We are committed to providing our team with quality and competitive benefit programs, including health and well-being resources, family-centric policies, and an agile workplace program, where not precluded by collective bargaining agreements or national statutory plans. Plans are benchmarked for competitiveness and value.
We provide formal development opportunities at all levels and stages of employee careers. These opportunities are delivered in a variety of formats to make our portfolio of solutions agile, sustainable, and scalable to support our employees in developing the skills needed to succeed.
EQUAL EMPLOYMENT OPPORTUNITY
PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.
VISA SPONSORSHIP
PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work on a full-time basis, in the country where the position is currently based.
