EMEA Customer & Marketing Insights Lead in Carlisle

PHINIA is an independent, market-leading, premium solutions and components provider with over 100 years of manufacturing expertise and industry relationships. We provide fuel systems, electrical systems, and aftermarket products and solutions of the highest quality — developed and manufactured responsibly — that are designed to enhance efficiency and reduce the environmental impact of vehicles, industrial machinery, and other applications.

Our Culture promotes and cultivates an inclusive culture and diverse perspectives, strives to maintain its reputation for excellence, thrives on the power of collaboration, and fosters the development of our talented employees. We believe in making a positive impact through our business and actions, and we take our collective responsibility seriously.

JOB PURPOSE: We’re looking for a high-impact Customer & Marketing Insights Lead to shape and deliver our EMEA insights strategy. This is a hands-on leadership role where you’ll turn complex, fragmented datasets across customer, sales, pricing, product, and digital into clear, actionable insight that drives growth, margin improvement, and stronger customer engagement.

KEY RESPONSIBILITIES:

• Define and deliver the EMEA customer & marketing data and insights roadmap, aligned to growth, retention, mix, margin, and activation priorities.
• Interrogate large datasets to surface performance drivers, opportunities, and root causes.
• Build and own scalable Power BI semantic models and dashboards that translate data into clear, actionable insights.
• Apply advanced analytics (e.g. regression, hypothesis testing) to quantify drivers and support decision-making.
• Integrate internal and external data sources, embedding robust validation and quality controls.
• Establish and govern consistent KPIs and measurement frameworks to create a single, trusted source of truth.
• Deliver customer insight – segmentation, profiling, and performance tracking to support targeting and growth.
• Build capability across the organisation by embedding best practices in data modelling, analytics, and storytelling.
• Ensure GDPR compliance and ethical use of customer and marketing data.

WHAT WE’RE LOOKING FOR:

• Proven track record leading customer, commercial, or marketing analytics in a multi-market or matrix organisation, with measurable impact.
• Advanced Power BI expertise, including data modelling, DAX, and scalable semantic models.
• Strong SQL skills and experience working across multiple data sources.
• Solid understanding of data modelling and KPI design/governance.
• Experience applying statistical techniques to solve real business problems.
• Strong commercial mindset – able to link insights to revenue, margin, and customer outcomes.
• Hands-on, pragmatic approach – comfortable working with imperfect or evolving data.
• Strongly preferred: Python and/or R for advanced analytics, automation, and scalable insight generation.
• Experience in pricing analytics (PVM, margin bridge, discount structures), product/catalogue optimisation, or digital marketing performance.
• Experience building reusable data assets (datasets, KPI libraries, templates).

Optional: Practical AI/LLM skills to accelerate analysis (with strong validation discipline). Familiarity with modern data practices (data pipelines, incremental refresh, version control).

Qualifications: Bachelor’s degree in Data Science, Analytics, Statistics, Economics, Business, Marketing, or a related field (or equivalent experience).

WHAT WE OFFER: We provide compensation and benefits programs intended to attract, motivate, reward, and retain an incredibly talented, globally diverse workforce at all levels within our organization. Our compensation programs are informed by market data and business needs, and we are committed to providing equitable and competitive compensation.

We are committed to providing our team with quality and competitive benefit programs, including health and well-being resources, family-centric policies, and an agile workplace program. We provide formal development opportunities at all levels and stages of employee careers.

WHAT WE BELIEVE: Product Leadership - Innovation that brings value to our customers; Humility - Seeking out diverse perspectives and working collaboratively; Inclusivity - Recognizing our differences makes us stronger; Net-Zero - Committed to energy efficiency, waste reduction and beneficial reuse; Integrity - Taking responsibility for our decisions and doing what is right; Accountability - Taking ownership of our actions and driving results.

SAFETY: We are committed to continually improving our strong safety performance supporting the health and wellness of our employees. We encourage safety learning and collaboration to help employees understand and follow applicable safety policies, standards, and procedures.

EQUAL EMPLOYMENT OPPORTUNITY: PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, colour, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.

VISA SPONSORSHIP: PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work on a full-time basis, in the country where the position is currently based.

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