Job TitleGrowth Marketing & Acquisition Manager Worry-Free ParentingJob DescriptionGrowth Marketing & Acquisition ManagerLocation: FarnboroughBusiness Group: Worry-Free Parenting (Philips Personal Health)Reports to: Growth LeaderAbout Pregnancy+Pregnancy+ is the world's most downloaded pregnancy app, trusted by millions of mums and mums-to-be worldwide. Our mission is to improve the health literacy, happiness, and well-being of every parent-to-be. We blend trusted information with uplifting, intuitive, and inclusive experiences to be the most nurturing companion throughout the pregnancy journey and beyond into postpartum. We support over 6 million active users each month and continue to grow as a leading platform within Philips' Worry-Free Parenting team, combining empathy, innovation, and design excellence to make every moment feel effortless and supported.
Your RoleWe're looking for a Growth Marketing & Acquisition Manager to own how Pregnancy+ grows its user base worldwide. You'll take full ownership of our acquisition strategy across every channel, paid and unpaid, and the measurement that proves what is actually working. You'll move us away from a narrow, single-channel approach and build a genuine acquisition portfolio: paid social and search, app store optimisation, organic and emerging channels, and the creative engine that powers all of them.
Your starting point is always strategic: working out how we grow, where the next wave of acquisition growth will come from, which new channels to open, where the efficiency gains are hiding, and how the mix should evolve over time. From there, you decide how to execute against that plan, calling on a network of freelancers, agencies, and specialist partners, alongside internal support from product, design, content, and analytics, to deliver at scale. You'll be the single point of accountability for our cost of acquisition and the growth of our active user base.
That said, this is not a hands-off role. You should be an operator who is comfortable getting your hands dirty: turning a campaign around fast, shipping a landing page test, fixing a tracking issue, or getting something live yourself when speed matters more than process. The best person for this pairs the strategic view with the instinct and ability to execute.
What You'll Do:
Own the full acquisition portfolioSet and own the acquisition strategy across all channels: paid social (Meta, TikTok), paid search (Google UAC / App Campaigns), Apple Search Ads, app store optimisation (ASO), SEO, and emerging channels such as generative engine optimisation (GEO) and creator-led growth for AI-driven discovery, rather than optimising any single one in isolation.
Own cost of acquisition and active user growth as your headline metrics, and make evidence-based decisions about where the next pound of spend or hour of effort should go. Continuously rebalance the channel mix and test new or under-exploited channels as clear bets, doubling down on what works and retiring what doesn't.Drive creative velocity and testingTreat creative as the primary lever for improving acquisition efficiency, not an afterthought to budget management.
Build a high-output creative engine through UGC specialists, creators, freelancers, and agency partners, increasing the volume and variety of concepts we test by an order of magnitude.
Write sharp creative briefs grounded in audience insight, run structured testing frameworks, and feed winning signals back into the platforms and the wider funnel.
Direct agencies, freelancers, and specialistsSource, onboard, brief, and manage a lean network of specialist partners (mobile UA agencies, creative producers, channel specialists), bringing in new specialists as the strategy demands rather than building a large in-house team.
Hold partners accountable to clear outcomes and benchmarks, while staying close enough to the detail to challenge their work and step in when needed.
Build measurement and incrementality infrastructureMove us beyond optimising on installs toward measuring real downstream value and incremental impact. Own the measurement stack (attribution, event tracking, value-based signals) and run regular incrementality testing so we can trust what is genuinely driving growth.
Automate the reporting and
We’re Hiring: Growth Marketing & Acquisition Manager Worry-Free Parenting in Southampton employer: Philips
Philips is an exceptional employer, offering a dynamic work culture that prioritises collaboration and personal growth. As a Modality Sales Specialist in the Midlands & South West UK, you will benefit from flexible working arrangements, competitive compensation, and a commitment to diversity and inclusion, all while contributing to meaningful healthcare solutions that impact lives positively.
