At a Glance
- Tasks: Lead TikTok campaigns, create engaging content, and optimise performance for Philips in Germany.
- Company: Philips, a health tech company dedicated to improving lives through innovative solutions.
- Benefits: Flexible working options, inclusive culture, and opportunities for personal and professional growth.
- Other info: Collaborative office role, working closely with marketing teams and agencies.
- Why this job: Join a dynamic team and make an impact on social media marketing in a fast-paced environment.
- Qualifications: 5 years in digital marketing, fluent in German and English, with strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
Job Title
Social Media Manager GermanyJob Description
Job Title
TikTok social media manager lead for Germany.
Your role:
You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization.
You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform.
If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
Responsible for identifying and briefing content needs across the funnel
Creation and optimisation of content (agency and in-house)
Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
Oversee briefing and sampling program for affiliates and creators
Supporting TSP and retail team on TikTok live planning and activation
Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
Stay up to date with the latest platform developments and social trends on TikTok
Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
Be the first POC for agency including up to date product and brand training for partners.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office)
This role is an office role.
You’re right for this role if:
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\'t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business
Discover our rich and exciting history
Learn more about our purpose
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals. If you have specific flexible working requirements, please feel free to discuss these during these with your TA Consultant.
#LI-EU
#LI-Office (if hybrid)
#LI-CE (if Personal Health)
Social Media Manager Germany in Farnborough employer: Philips
Philips is an exceptional employer that prioritises the well-being and growth of its employees, offering a dynamic work culture where collaboration and creativity thrive. With a commitment to flexible working arrangements and a focus on personal development, employees are empowered to excel in their roles while contributing to meaningful healthcare solutions. Located in Farnborough, this role as a Social Media Manager for Germany provides unique opportunities to engage with cutting-edge digital marketing strategies in a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager Germany in Farnborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Philips and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Philips are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Philips on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Philips. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager Germany in Farnborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Philips. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Philips:Show us that you’ve done your homework! In your application, briefly mention what you admire about Philips’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Philips
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Philips will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Philips, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
