Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead TikTok campaigns, create engaging content, and optimise performance for Philips in Germany.
- Company: Philips, a health tech company dedicated to improving lives through innovative solutions.
- Benefits: Flexible working options, inclusive culture, and opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make an impact on social media marketing in a fast-paced environment.
- Qualifications: 5 years in digital marketing, fluent in German and English, with strong communication skills.
- Other info: Collaborative office role, working closely with marketing teams and agencies.
The predicted salary is between 36000 - 60000 £ per year.
JOB DESCRIPTION
Job Title
Social Media Manager Germany
Job Description
Job Title
TikTok social media manager lead for Germany
Your role:
Leading the day to day running of TikTok Germany, owning full funnel media activation including handle management, content and paid activation. Working closely with agency teams and country marketing counterparts to drive the daily running and optimization to drive best in class execution on the platform. The role requires someone who is a Self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment where you are in the driving seat to deliver the best possible consumer experience through continuous testing and learning.
Content briefing, planning & creation
Responsible for identifying and briefing platform content needs across the funnel (incl handle) in collaboration with agency, retail and marketing counterparts for Germany
Creation of content (through agency and in-house) and optimisation in partnership with agency teams in line with platform best practice and Philips brand guidelines.
TikTok content calendar owner, driving visibility of and alignment with retail and marketing counterparts in DACH to spot opportunities to integrate and leverage content across the wider campaign eco-system (incl influencers)
Campaign briefing, planning, activation & optimisation
Responsible for capturing best practices and learnings and feeding these into DACH marketing team for holistic category campaign briefing into agency.
Accountable for annual and quarterly TikTok planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency team.
Oversee briefing and sampling program affiliates and creators supporting TSP and support retail team on TikTok live planning and activation
Accountable and empowered to drive continuous optimization with hosting of quarterly reviews where learnings and recommendations to maximise TikTok across the full eco-system with counterparts.
Training and Capability Building
Stay up to date with the latest platform developments and trends on TikTok and drive awareness and capabilities within the organisation to lift the standard across DACH marketing team.
Be the first POC for agency and deliver necessary product and brand training to deliver best in class execution.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
This role is an office role.
You’re right for this role if:
German Native + Business Fluent in English
> 5 years of experience in Digital Marketing/Communications/Analytics/Media
Tiktok expertise- a plus
Content & influencer marketing – a must
AD management- a must
Agency management is a plus
Excellent communication & presentation skills with ability to translate and simplify complex topics to a broad set of stakeholders
Presentation and PowerPoint skills
Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business
Discover our rich and exciting history
Learn more about our purpose
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals. If you have specific flexible working requirements, please feel free to discuss these during these with your TA Consultant.
#LI-EU
#LI-Office (if hybrid)
#LI-CE (if Personal Health)
Social Media Manager Germany employer: Philips
Contact Detail:
Philips Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager Germany
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn, attend events, and engage with relevant content. The more you put yourself out there, the better your chances of landing that Social Media Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table, especially for a role focused on TikTok.
✨Tip Number 3
Prepare for interviews by researching Philips and their approach to social media. Be ready to discuss how you can contribute to their goals and share your insights on current trends in digital marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Social Media Manager Germany
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your love for content creation shine through! Share examples of your previous work and how you've engaged audiences on social media. We want to see your creativity and enthusiasm!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in digital marketing and social media trends, especially related to TikTok. We appreciate when candidates take the time to align their skills with what we're looking for.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised!
How to prepare for a job interview at Philips
✨Know Your TikTok Trends
Before the interview, dive deep into the latest TikTok trends and campaigns. Familiarise yourself with successful content strategies and how they align with Philips' goals. This will show your passion for the platform and your ability to drive engagement.
✨Showcase Your Creative Ideas
Prepare a few creative content ideas that you think could work well for Philips on TikTok. Presenting these during the interview will demonstrate your proactive approach and understanding of content creation, which is crucial for the role.
✨Understand the Full-Funnel Approach
Brush up on the full-funnel marketing strategy, especially how it applies to social media. Be ready to discuss how you would manage both paid and organic campaigns, and how you can optimise them for better performance.
✨Practice Your Communication Skills
Since excellent communication is key for this role, practice explaining complex ideas in simple terms. You might be asked to present your thoughts on a campaign or strategy, so being clear and concise will set you apart.
