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For Companies At a Glance
- Tasks: Lead shopper experience strategy and create engaging marketing plans.
- Company: Philips is a health tech company dedicated to improving healthcare access for everyone.
- Benefits: Enjoy flexible benefits, performance bonuses, and access to Philips University.
- Why this job: Make a real impact in a supportive team while driving innovative shopper experiences.
- Qualifications: Experience in omni-channel marketing and strong analytical skills are essential.
- Other info: Office-based role with a focus on collaboration and creativity.
The predicted salary is between 34000 - 48000 £ per year.
Philips Farnborough, England, United Kingdom
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Philips Farnborough, England, United Kingdom
Join to apply for the Shopper Activation Manager role at Philips
Job Description
Build a Philips Personal Health shopper experience strategy including clear customer prioritisation (where to play) and memorable shopper experiences (how to win) to amaze and delight shoppers. You will build a network of strong customer relationships within an omni-channel retail environment and develop insight-driven activations that are aligned to our customer priorities.
Job Title
Shopper Activation Manager
Job Description
Build a Philips Personal Health shopper experience strategy including clear customer prioritisation (where to play) and memorable shopper experiences (how to win) to amaze and delight shoppers. You will build a network of strong customer relationships within an omni-channel retail environment and develop insight-driven activations that are aligned to our customer priorities.
A fantastic opportunity to lead the development, engagement and execution of your shopper marketing plan, in collaboration with your marketing, sales and category management colleagues.
Your responsibilities will include:
- Develop best-in-class, shopper centric activation plans grounded in consumer, shopper and retail insights. Create a vision, engage internal/external stakeholders and deliver your plan;
- Develop category specific 4P strategy, focusing on;
- Place: relentless omni channel focus, prioritising online but equally adept at offline activation, creating a seamless journey for the shopper
- Promotion: drive brand preference and awareness for Philips through in-store excellence (offline and online)
- Product: demonstrate Philips champion innovation through best in class point of sale and digital content
- Price: ensure Philips promotional plans are in line with shopper and customer requirements
- Champion Digital Excellence – Managing online merchandising, content and being a consultative partner to the customers digitals teams in order to partner up to win;
- Translate brand strategy into annual customer marketing plans, ensuring that we execute and communicate our products in the best possible way based on shopper insights;
- Work with our in-house Studio team to develop engaging in-store activation, providing shoppers with a great experience;
- Partner with the Sales team to allocate budget and deliver ROI;
- Measure the effectiveness of shopper activation plans and promotions, monitor actions and propose improvement plans;
- From competitive salary and performance bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the benefits on offer.
How We Work Together
We believe that we are better together than apart. This is an office-based role which means working in-person at least 3 days per week from our Farnborough, Hampshire.
You’re right for this role if:
- You have experience of bringing omni-channel shopper strategy to life – joining the dots between sales, the retailer and the consumer
- You are curious with a passion to gain insight, have strong commercial awareness and are able to work in a faced paced and ever changing environment;
- You are confident presenter and communicator with the ability to influence internal and external stakeholders;
- You have an excellent understanding of both online & offline marketing mix and have delivered highly effective campaigns that provide a strong return;
- You have the ability to problem solve and course correct when we are not being effective;
- You are highly analytical, comfortable working with a wide range of data sources and making fact-based decisions, recommendations and forecasts working in collaboration with sales and marketing;
- You are results orientated who enjoys having a direct impact of the day to day performance of Philips UKI with personal accountability for your customers;
- You will be part of a great team who care, support and challenge each other.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business here
- Discover our rich and exciting history here
- Learn more about our purpose here
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view this report.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Computers and Electronics Manufacturing
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Shopper Activation Manager employer: Philips
Contact Detail:
Philips Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Activation Manager
✨Tip Number 1
Familiarise yourself with Philips' Personal Health products and their unique selling points. Understanding the brand's offerings will help you articulate how you can enhance shopper experiences and align with their marketing strategies.
✨Tip Number 2
Network with professionals in the retail and marketing sectors, especially those who have experience in omni-channel strategies. Building these connections can provide valuable insights and potentially lead to referrals for the Shopper Activation Manager role.
✨Tip Number 3
Stay updated on the latest trends in shopper marketing and digital excellence. Being knowledgeable about current market dynamics will allow you to discuss innovative ideas during interviews and demonstrate your passion for the role.
✨Tip Number 4
Prepare to showcase your analytical skills by gathering examples of how you've used data to drive marketing decisions in previous roles. Highlighting your ability to make fact-based recommendations will resonate well with Philips' focus on insight-driven activations.
We think you need these skills to ace Shopper Activation Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Shopper Activation Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in shopper marketing, omni-channel strategies, and stakeholder engagement. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that showcase your ability to develop shopper-centric activation plans and your understanding of both online and offline marketing.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples in your application that demonstrate your experience with data analysis and how you've used insights to drive marketing strategies and improve performance.
How to prepare for a job interview at Philips
✨Understand the Shopper Experience
Make sure you have a solid grasp of what a shopper experience strategy entails. Be prepared to discuss how you would create memorable experiences that delight customers, and provide examples from your past work that demonstrate your ability to do this.
✨Showcase Your Omni-Channel Knowledge
Philips is looking for someone who can connect sales, retailers, and consumers seamlessly. Be ready to explain how you've successfully implemented omni-channel strategies in previous roles, and how you prioritise both online and offline activations.
✨Prepare for Data-Driven Discussions
As a Shopper Activation Manager, you'll need to be highly analytical. Brush up on your ability to interpret data and make fact-based decisions. Be prepared to discuss specific metrics you've used to measure the effectiveness of marketing campaigns.
✨Demonstrate Strong Communication Skills
You'll need to influence various stakeholders, so practice articulating your ideas clearly and confidently. Think of examples where you've successfully communicated complex concepts to different audiences, and be ready to share these during your interview.
