At a Glance
- Tasks: Lead advertising measurement and provide insights to enhance brand campaigns on our app.
- Company: Join Philips, a leader in health technology with a mission to improve lives.
- Benefits: Competitive salary, generous pension, private healthcare, and flexible benefits.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact by helping brands understand their advertising effectiveness.
- Qualifications: Experience in advertising measurement and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Job Title Advertising Effectiveness Lead Job Description We’re looking for a measurement leader to show brands the impact of advertising on our app.
If you want to know about the requirements for this role, read on for all the relevant information.
You’ll build a clear, credible approach to measuring campaign performance across our inventory, turn results into useful recommendations, and help our commercial team demonstrate the value of partnering with us.
You’ll work across Sales, Ad Operations, Product, Data and external research partners.
The role combines hands-on campaign analysis with building the measurement products and processes that can scale as the business grows.
What you’ll do Define the measurement strategy for brand campaigns across our app and any associated channels.
Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
Build repeatable measurement packages that the sales team can explain and sell.
Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
Manage relationships with research vendors, measurement platforms and other external partners.
Set standards for study design, methodology, privacy and responsible use of data.
Train and support commercial teams so they can confidently discuss measurement with clients.
Track market developments and bring forward new approaches that improve the value of our advertising offer.
What you’ll bring Experience in advertising measurement, media research, marketing science, analytics or a related field.
A track record of measuring campaigns for publishers, platforms, agencies or brands.
Familiarity with brand lift studies, survey research, attribution and campaign effectiveness methods.
Strong analytical skills and the ability to explain findings clearly to non-technical audiences.
Experience turning measurement into commercial tools, client recommendations or sales enablement.
Confidence working across Sales, Product, Data and Operations teams.
Good judgement around research quality, privacy and the limits of what campaign data can show.
Clear written and verbal communication skills, including presenting results to senior clients.
What success looks like Brands understand what our campaigns delivered and what they learned.
Measurement is included in more proposals and is straightforward to activate.
Campaign reporting is timely, consistent and trusted by clients.
Insights lead to useful recommendations, repeat investment and stronger case studies.
Our measurement offer grows without compromising research quality or user privacy.
Compensation & benefits Doing meaningful work should come with fair, transparent rewards.
The base salary range for this role is between 39,300.00
- 61,800.00.
We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations.
This role is eligible for an annual incentive with your rewards linked to key performance indicators and company results.
Benefits include a generous pension contribution, private healthcare, along with a range of flexible benefits and family friendly policies
- be sure to speak to your recruiter about all the benefits on offer.
We also have plenty of learning opportunities to support your development at Philips. How we work together We believe that we are better together than apart.
For our office-based teams, this means working in-person at least 3 days per week.
About Philips Are you ready to do the work of your life to help the lives of others?
Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.
You may still be the right candidate for this or other opportunities at Philips. xsabvtc
Learn more about our culture of impact with care.#LI-EU#Personal Health#LI-Office Job Summary Job number: 590104Profession: Marketing & E-Commerce
Advertising Effectiveness Lead in Shirley employer: Philips
Philips is an exceptional employer, offering a dynamic work culture that prioritises collaboration and personal growth. As a Modality Sales Specialist in the Midlands & South West UK, you will benefit from flexible working arrangements, competitive compensation, and a commitment to diversity and inclusion, all while contributing to meaningful healthcare solutions that impact lives positively.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Effectiveness Lead in Shirley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Philips and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Philips are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Philips on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Philips. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Advertising Effectiveness Lead in Shirley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Philips. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Philips:Show us that you’ve done your homework! In your application, briefly mention what you admire about Philips’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Philips
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Philips will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Philips, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
