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- Tasks: Analyse event data and deliver insights to drive marketing decisions.
- Company: Join Philips, a leading health technology company dedicated to improving lives.
- Benefits: Competitive salary, career growth, and the chance to make a real impact.
- Why this job: Be part of a global team transforming healthcare through data-driven marketing.
- Qualifications: Degree in marketing or analytics; strong analytical skills required.
- Other info: Office-based role in Farnborough or Amsterdam with dynamic project opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a Marketing Business Analyst with a passion for events, data, and insights, and an interest in project management, to join our Global Events team. This role drives best‑in‑class analytics and reporting across a global portfolio of B2B events and tradeshows, while supporting the delivery of key Events Operations initiatives.
You will work closely with global marketing, insights, IT, and events stakeholders to turn complex data into actionable insights and improve tools, processes, and reporting that support commercial decision‑making.
Key Responsibilities- Act as the single source of truth for events data and reporting
- Deliver monthly, quarterly, and event-level insights to support commercial decisions
- Develop and maintain dashboards and reports using Salesforce, Qlik, Azure, and Excel
- Partner with Marketing Insights and Analytics team (MI&A) to integrate events data into enterprise analytics platforms
- Research and apply best‑in‑class event measurement and ROI practices
- Leverage AI and automation to improve reporting efficiency
- Manage third‑party analytics and reporting suppliers
- Support and improve the Events Operations tooling landscape
- Lead small to mid‑size projects, from scoping through delivery
- Prepare project documentation (objectives, scope, plans, cost estimates)
- Deliver process improvements, user stories, and workflow designs
- Train and enable business users on tools and self‑service reporting
- Create standard work instructions to ensure consistency and scalability
- Bachelor’s degree or equivalent experience
- Marketing or commercial analytics background
- Strong analytical and problem‑solving skills
- Hands‑on experience with Salesforce reporting, Qlik, Excel (Pivot Tables)
- Understanding of agile ways of working
- Experience managing small to mid‑sized projects independently
- Fluent in English (written and spoken)
- Comfortable working in a complex, global matrix organization
- Experience with Azure / DevOps (nice to have)
- Knowledge of statistical analysis and ROI measurement
- Strong stakeholder communication and data storytelling skills
- Understanding of marketing, finance, and data models
- Experience designing scalable reporting or application solutions
- Familiarity with enterprise architecture and system integrations
This is an office‑based role. This role can be situated in the UK or in the Netherlands.
- For the UK you will be situated out of our Farnborough office.
- For Netherlands, you will work from our Amsterdam office.
About Philips: We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
Marketing Business Analyst (Events & Tradeshows) employer: Philips
Contact Detail:
Philips Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Business Analyst (Events & Tradeshows)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent events. Show us that you’re not just another candidate; demonstrate your passion for events and how your analytical skills can drive insights that matter.
✨Tip Number 3
Practice your data storytelling! Be ready to explain complex data in simple terms. We want to see how you can turn numbers into actionable insights that support commercial decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining our team at Philips.
We think you need these skills to ace Marketing Business Analyst (Events & Tradeshows)
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for events and tradeshows shine through. We want to see how your passion aligns with our mission at StudySmarter, so share any relevant experiences that highlight your love for this field.
Be Data-Driven: As a Marketing Business Analyst, you'll be working with data a lot. Make sure to showcase your analytical skills in your application. Use specific examples of how you've turned complex data into actionable insights in the past – we love a good data story!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Highlight your experience with tools like Salesforce and Excel, and mention any project management skills that relate to the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the StudySmarter team!
How to prepare for a job interview at Philips
✨Know Your Data
As a Marketing Business Analyst, you'll be dealing with a lot of data. Make sure you brush up on your analytical skills and understand how to interpret data from tools like Salesforce and Qlik. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Project Management Skills
This role involves managing projects, so come prepared with examples of small to mid-sized projects you've led. Highlight your experience in scoping, planning, and delivering projects, and be ready to discuss any challenges you faced and how you overcame them.
✨Familiarise Yourself with Event Metrics
Since this position focuses on events and tradeshows, research best practices for measuring event success and ROI. Be prepared to share your thoughts on what metrics are most important and how you would apply them in this role.
✨Communicate Effectively
Strong communication skills are key in this role. Practice articulating complex data insights in a clear and engaging way. Think about how you can tell a story with data that resonates with stakeholders and supports commercial decision-making.