At a Glance
- Tasks: Lead consumer marketing strategies and drive brand growth in the UK market.
- Company: Join Philips, a leading health technology company committed to making a difference.
- Benefits: Flexible working, inclusive culture, and opportunities for personal and professional growth.
- Other info: Embrace diversity and inclusion in a dynamic, collaborative environment.
- Why this job: Make an impact by representing consumer voices and shaping marketing strategies.
- Qualifications: Experience in digital marketing, brand activation, and cross-functional teamwork.
The predicted salary is between 54000 - 66000 £ per year.
In this role, you have the opportunity to Represent the voice of the consumer in one of our key categories within our Personal Health business in the UK as well as lead the Consumer Marketing Manager team.
This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.
You are responsible for
- Develop and deliver the local UKI marketing activation plan based on agreed AOP for the category and local consumerinsights together with the Consumer Marketing Leader (CML).
- Championsthe voice ofthe zone andprovides business performance and local insights about consumers, markets, competition and trends to WE regional team.
- Responsiblefor up to 24months planning performance, in the short and long termto ensurethe delivery of the FY key goals.
- Definelocal portfolio and channelization based on Western European range/Channelization to accommodate local consumer & customer needs.
- Embracepassion for fundamentals and ensure that every consumer touchpoint and all consumer facing marketing activities (incl.
D2C, Amazon and New Business Development) is perfectly executed (PDP, point of sale)together with Shopper, Media/PR and professional team in the zone and x-functional region teams.
- Ownershipof the E2E performance for the respective category in the UK and E2E performance squad lead, CMM is integrating and orchestrating all relevant functions (acts as E2ESo Bsquad lead) including performance management to drive E2E excellence in execution and secure business performance is being delivered according to KPIs.
- Lead the development and execution of the Local Marketing Strategy and Planning, as well as, own the controllable A&P spent responsibility together with CML (e. g. sample budget).
- Contributes in region strategic plan processes l and is responsible for delivering zone SOB Analysis/Ambitions and go2market enablers together with RBUL and CML.
- Marketing Performance Optimization and drives continuous improvements applying LEAN (Daily Management Board, Problem Solving).
- Contributesactively to the development of new business models together with the regional team.
Experience
- Experience with Beauty brands or in the Beauty industry is a benefit but not mandatory.
- Experience in digital consumer marketing focusing on building an online brand.
- Experience as an integrator in a dynamic market and /or matrix organizationwithin FMCG.
- Brand activation experience and analytical skills.
- Experience with P&L management incl. revenue and margin management.
- Marketing channel mix strategies (on-line and offline).
- Experience with working in a cross functional team.
- Experience with working in a business with complex market/channel structures.
- Applying Lean (Problem -solving skills, daily management).
- Positive energy and drive to create impact.
- How we work together
We believe that we are better together than apart. This means working in-person at least 3 days per week.
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment.
We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & Neurodiversity.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view this report: Human Rights Report | Philips
About Philips
We are a health technology company.
We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
Learn more about our culture of impact with care here.
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Consumer Marketing Manager UKI in Grove employer: Philips
Philips is an excellent employer that fosters a collaborative and innovative work culture in Farnborough, where teamwork and effective communication are at the heart of achieving success. Employees benefit from opportunities for professional growth and development, alongside a commitment to driving commercial success in the dynamic e-commerce landscape. With a focus on meaningful engagement and strategic partnerships, Philips offers a rewarding environment for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Marketing Manager UKI in Grove
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Philips and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Philips are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Philips on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Philips. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Marketing Manager UKI in Grove
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Philips. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Philips:Show us that you’ve done your homework! In your application, briefly mention what you admire about Philips’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Philips
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Philips will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Philips, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
