At a Glance
- Tasks: Lead TikTok campaigns, manage content creation, and optimise performance insights.
- Company: Join Philips, a health tech company dedicated to improving lives.
- Benefits: Flexible working options, collaborative culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace, encouraging all backgrounds to apply.
- Why this job: Be at the forefront of social media marketing and make a real impact.
- Qualifications: 5 years in digital marketing, fluent in German and English, with strong communication skills.
The predicted salary is between 45000 - 55000 € per year.
Your role: You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization. You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform. If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
- Responsible for identifying and briefing content needs across the funnel
- Creation and optimisation of content (agency and in-house)
- Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
- Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
- Oversee briefing and sampling program for affiliates and creators
- Supporting TSP and retail team on TikTok live planning and activation
- Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
- Stay up to date with the latest platform developments and social trends on TikTok
- Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
- Be the first POC for agency including up to date product and brand training for partners.
How we work together
- We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office)
- This role is an office role.
You’re right for this role if:
- 5 years of experience in Digital Marketing/Media
- Deep expertise in full social eco-system; paid, organic, influencer, commerce
- Passion for content with experience in content briefing, planning and optimization
- Agency incl TSP management is a plus
- German Native + Business Fluent in English – a must
- Excellent communication & presentation skills with ability to translate and simplify complex and technical topics
- Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals.
Social Media Manager Germany employer: Philips International
Philips is an exceptional employer that prioritises the well-being and growth of its employees, offering a dynamic work culture where collaboration thrives. As a Social Media Manager in Farnborough, you will benefit from a flexible working environment, opportunities for professional development, and the chance to make a meaningful impact in health technology. Join us to be part of a diverse team that values every individual and fosters innovation in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager Germany
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn, attend events, and engage with relevant content. The more you put yourself out there, the better your chances of landing that Social Media Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table, especially for a role focused on TikTok and digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can enhance their TikTok strategy and share your ideas on content creation and optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Social Media Manager Germany
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your love for content creation shine through! Share examples of your previous work and how you've engaged audiences on social media. We want to see your creativity in action!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in digital marketing and any specific campaigns you've managed. We appreciate when candidates take the time to align their skills with what we're looking for.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Philips International
✨Know Your TikTok Trends
Before the interview, dive deep into the latest TikTok trends and how they relate to marketing. Be ready to discuss specific examples of successful campaigns and how you would apply similar strategies in your role.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best content work, especially anything related to social media. Highlight your ability to create engaging content that resonates with audiences, and be ready to discuss your creative process during the interview.
✨Understand the Full-Funnel Approach
Brush up on the full-funnel marketing strategy, including paid, organic, and influencer marketing. Be prepared to explain how you would manage and optimise campaigns across these different areas to drive results.
✨Communicate Clearly and Confidently
Since excellent communication is key for this role, practice articulating your thoughts clearly. Use simple language to explain complex ideas, and be ready to demonstrate your presentation skills, as you may need to present your ideas to the team.
