At a Glance
- Tasks: Lead TikTok campaigns, manage content creation, and optimise performance insights.
- Company: Join Philips, a health tech company dedicated to improving lives.
- Benefits: Flexible working options, collaborative culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace with a commitment to personal development.
- Why this job: Be at the forefront of social media marketing and make a real impact.
- Qualifications: 5+ years in digital marketing, fluent in German and English, strong communication skills.
The predicted salary is between 50000 - 60000 £ per year.
TikTok social media manager lead for Germany.
Your role:
You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization. You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform. If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
- Responsible for identifying and briefing content needs across the funnel
- Creation and optimisation of content (agency and in-house)
- Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
- Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
- Oversee briefing and sampling program for affiliates and creators
- Supporting TSP and retail team on TikTok live planning and activation
- Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
- Stay up to date with the latest platform developments and social trends on TikTok
- Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
- Be the first POC for agency including up to date product and brand training for partners.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office). This role is an office role.
You’re right for this role if:
- > 5 years of experience in Digital Marketing/Media
- Deep expertise in full social eco-system; paid, organic, influencer, commerce
- Passion for content with experience in content briefing, planning and optimization
- Agency incl TSP management is a plus
- German Native + Business Fluent in English – a must
- Excellent communication & presentation skills with ability to translate and simplify complex and technical topics
- Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.
About Philips: We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals.
Social Media Manager Germany in Hampshire employer: Philips International
Philips is an exceptional employer that prioritises the well-being and growth of its employees, offering a dynamic work culture where collaboration and creativity thrive. Located in Farnborough, the company fosters a flexible environment that supports personal and professional development, while also championing diversity and inclusion. With opportunities to engage in meaningful work that impacts healthcare globally, Philips stands out as a place where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager Germany in Hampshire
✨Tip Number 1
Network like a pro! Connect with people in the industry on LinkedIn, attend events, and engage with relevant content. The more you put yourself out there, the better your chances of landing that Social Media Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can bring to the table, especially for a role focused on TikTok and digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its social media presence. Be ready to discuss how you can enhance their TikTok strategy and drive engagement. Tailor your answers to reflect your understanding of their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Social Media Manager Germany in Hampshire
Some tips for your application 🫡
Show Your Passion for Content:When you're writing your application, let your love for content creation shine through! Share examples of your previous work and how you've engaged audiences on social media. We want to see your creativity and enthusiasm!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in digital marketing and social media trends, especially related to TikTok. We appreciate when candidates take the time to align their skills with what we're looking for.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We love a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Philips International
✨Know Your TikTok Trends
Make sure you’re up to speed with the latest TikTok trends and features. Research popular content styles and successful campaigns in Germany. This will not only show your passion for the platform but also demonstrate your ability to create relevant and engaging content.
✨Showcase Your Campaign Experience
Prepare specific examples of past campaigns you've managed, especially those that involved full-funnel activation. Be ready to discuss your role in content creation, optimisation, and performance reporting. This will highlight your hands-on experience and strategic thinking.
✨Communicate Clearly and Confidently
Since excellent communication skills are a must, practice explaining complex ideas simply. Use clear examples from your experience to illustrate your points. This will help you connect with the interviewers and showcase your presentation skills.
✨Demonstrate Collaborative Spirit
Be prepared to discuss how you’ve worked cross-functionally with teams or agencies in the past. Share stories that highlight your ability to collaborate effectively and drive results. This will align with their belief in teamwork and collaboration.
