At a Glance
- Tasks: Lead consumer marketing strategies and drive brand growth in the UK market.
- Company: Join Philips, a global health-tech leader focused on improving lives.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for personal growth.
- Other info: Work in a dynamic team environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact in health technology while developing your marketing skills.
- Qualifications: Experience in digital marketing and brand activation is a plus.
The predicted salary is between 50000 - 65000 £ per year.
In this role, you have the opportunity to represent the voice of the consumer in one of our key categories within our Personal Health business in the UK as well as lead the Consumer Marketing Manager team. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.
You are responsible for:
- Develop and deliver the local UKI marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Leader (CML).
- Champions the voice of the zone and provides business performance and local insights about consumers, markets, competition and trends to WE regional team.
- Responsible for up to 24 months planning performance, in the short and long term to ensure the delivery of the FY key goals.
- Define local portfolio and channelization based on Western European range/Channelization to accommodate local consumer & customer needs.
- Embrace passion for fundamentals and ensure that every consumer touchpoint and all consumer facing marketing activities (incl. D2C, Amazon and New Business Development) is perfectly executed (PDP, point of sale) together with Shopper, Media/PR and professional team in the zone and x-functional region teams.
- Ownership of the E2E performance for the respective category in the UK and E2E performance squad lead, CMM is integrating and orchestrating all relevant functions (acts as E2E SoB squad lead) including performance management to drive E2E excellence in execution and secure business performance is being delivered according to KPIs.
- Lead the development and execution of the Local Marketing Strategy and Planning, as well as, own the controllable A&P spent responsibility together with CML (e.g. sample budget).
- Contributes in region strategic plan processes and is responsible for delivering zone SOB Analysis/Ambitions and go2market enablers together with RBUL and CML.
- Marketing Performance Optimization and drives continuous improvements applying LEAN (Daily Management Board, Problem Solving).
- Contributes actively to the development of new business models together with the regional team.
To succeed in this role, you should have the following skills and experience:
- Experience with Beauty brands or in the Beauty industry is a benefit but not mandatory.
- Experience in digital consumer marketing focusing on building an online brand.
- Experience as an integrator in a dynamic market and/or matrix organization within FMCG.
- Brand activation experience and analytical skills.
- Experience with P&L management incl. revenue and margin management.
- Marketing channel mix strategies (on-line and offline).
- Experience with working in a cross functional team.
- Experience with working in a business with complex market/channel structures.
- Applying Lean (Problem-solving skills, daily management).
- Positive energy and drive to create impact.
We believe that we are better together than apart. This means working in-person at least 3 days per week.
Philips is a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
Consumer Marketing Manager UKI in Hampshire employer: Philips International
Philips UKI is an exceptional employer that prioritises the well-being and growth of its employees, fostering a collaborative work culture where diverse perspectives are valued. Located in Farnborough, the company offers meaningful career opportunities in the health technology sector, with a strong commitment to inclusion and professional development, ensuring that every team member can thrive and make a positive impact on people's lives.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Marketing Manager UKI in Hampshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies, especially in the beauty sector. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Consumer Marketing Manager. Highlight your experience in digital marketing and brand activation to make a strong impression.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our team at Philips.
We think you need these skills to ace Consumer Marketing Manager UKI in Hampshire
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Consumer Marketing Manager role. Highlight your experience with digital marketing and brand activation, and don’t forget to sprinkle in some of those key skills mentioned in the job description!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about consumer marketing and how your background aligns with our mission at StudySmarter. Keep it engaging and personal!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use numbers and examples to illustrate how you’ve driven brand preference or market share in previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Philips International
✨Know Your Consumer Insights
Before the interview, dive deep into understanding consumer insights relevant to the UK market. Be prepared to discuss how these insights can shape marketing strategies and drive brand preference. This shows you’re not just familiar with the role but also passionate about representing the voice of the consumer.
✨Showcase Your Brand Activation Experience
Highlight any previous experience you have with brand activation, especially in the beauty industry or FMCG. Prepare specific examples of campaigns you've led or contributed to, focusing on the results achieved. This will demonstrate your ability to execute marketing plans effectively.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data to inform marketing decisions in the past. Whether it’s P&L management or optimising marketing performance, showcasing your analytical skills will be crucial. Bring examples of how you’ve applied LEAN principles to improve processes.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, prepare to talk about your experience in cross-functional collaboration. Share stories that illustrate your ability to integrate different functions and lead projects to success. This will show you can thrive in a dynamic, matrix organisation.
