At a Glance
- Tasks: Lead growth marketing strategies across multiple channels to drive user acquisition.
- Company: Join Worry-Free Parenting, part of Philips Personal Health, in a dynamic team.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on continuous learning and development.
- Why this job: Make a real impact in a fast-paced environment while shaping innovative marketing strategies.
- Qualifications: Experience in digital marketing and a passion for creative problem-solving.
The predicted salary is between 60000 - 75000 £ per year.
Location: Farnborough
Business Group: Worry-Free Parenting (Philips Personal Health)
Reports to: Growth Leader
What You’ll Do:
- Own the full acquisition portfolio: set and own the acquisition strategy across all channels—including paid social (Meta, TikTok), paid search (Google UAC / App Campaigns), Apple Search Ads, app store optimisation (ASO), SEO, and emerging channels such as generative engine optimisation (GEO) and creator‑led growth for AI‑driven discovery—without optimising any single one in isolation.
- Own cost of acquisition and active user growth as headline metrics, and make evidence‑based decisions about where the next pound of spend or hour of effort should go.
- Continuously rebalance the channel mix and test new or under‑exploited channels as clear bets, doubling down on what works and retiring what doesn’t.
- Drive creative velocity and testing: treat creative as the primary lever for improving acquisition efficiency, not an afterthought to budget management. Build a high‑output creative engine through UGC specialists, creators, freelancers, and agency partners, increasing the volume and variety of concepts tested by an order of magnitude. Write sharp creative briefs grounded in audience insight, run structured testing frameworks, and feed winning signals back into the platforms and the wider funnel.
- Direct agencies, freelancers, and specialists: source, onboard, brief, and manage a lean network of specialist partners (mobile UA agencies, creative producers, channel specialists), bringing in new specialists as the strategy demands rather than building a large in‑house team. Hold partners accountable to clear outcomes and benchmarks, while staying close enough to detail to challenge their work and step in when needed.
- Build measurement and incrementality infrastructure: own the measurement stack (attribution, event tracking, value‑based signals) and run regular incrementality testing so we can trust what is genuinely driving growth. Automate reporting.
Growth Marketing & Acquisition Manager Worry-Free Parenting in Farnborough employer: Philips International
At Philips Personal Health, we pride ourselves on being an exceptional employer, particularly for the Growth Marketing & Acquisition Manager role in Farnborough. Our dynamic work culture fosters creativity and innovation, providing employees with ample opportunities for professional growth and development. With a focus on collaboration and a commitment to employee well-being, we offer a supportive environment where your contributions directly impact our mission of Worry-Free Parenting.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing & Acquisition Manager Worry-Free Parenting in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is especially important for roles like Growth Marketing, where showcasing your past campaigns and results can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to growth marketing. Think about how you would approach acquisition strategies or creative testing. We recommend doing mock interviews with friends or using online platforms to get comfortable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Worry-Free Parenting. Let’s make it happen!
We think you need these skills to ace Growth Marketing & Acquisition Manager Worry-Free Parenting in Farnborough
Some tips for your application 🫡
Show Your Passion for Growth Marketing:When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how you can own the acquisition strategy and make a real impact. Share specific examples of your past successes in similar roles to grab our attention.
Be Data-Driven:We love numbers! Make sure to highlight your experience with metrics like cost of acquisition and active user growth. Use data to back up your claims and show us how you've made evidence-based decisions in your previous roles.
Creative is Key:Don’t forget to showcase your creative side! Talk about how you've driven creative velocity in your past work. Whether it’s through UGC or working with creators, we want to know how you’ve used creativity as a lever for improving acquisition efficiency.
Tailor Your Application:Make your application stand out by tailoring it specifically to this role. Mention the channels listed in the job description, like paid social and SEO, and explain how your experience aligns with our needs. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Philips International
✨Know Your Channels
Make sure you’re well-versed in all the channels mentioned in the job description. Brush up on your knowledge of paid social, paid search, and emerging channels like generative engine optimisation. Be ready to discuss how you’ve successfully used these channels in past roles.
✨Metrics Matter
Understand the key metrics for growth marketing, especially cost of acquisition and active user growth. Prepare examples of how you've made evidence-based decisions in your previous roles that led to measurable success. This will show you can think critically about where to allocate resources.
✨Creative is Key
Since creative velocity is a big part of this role, come prepared with examples of successful campaigns you've led or contributed to. Discuss how you approached creative briefs and testing frameworks, and be ready to share insights on what worked and what didn’t.
✨Collaboration is Crucial
This role involves directing agencies and freelancers, so highlight your experience in managing external partners. Talk about how you’ve sourced, onboarded, and held partners accountable in the past. Show that you can balance oversight with trust in their expertise.
