At a Glance
- Tasks: Lead TikTok Germany, manage content, and optimise campaigns for maximum impact.
- Company: Join a health tech company dedicated to quality healthcare for all.
- Benefits: Flexible work environment, professional growth, and a supportive culture.
- Other info: Embrace a collaborative office culture with opportunities for personal development.
- Why this job: Be at the forefront of TikTok marketing and make a real difference.
- Qualifications: Fluent in German and English, with 5+ years in digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Job Title
Social Media Manager Germany
Job Description
Job Title
TikTok social media manager lead for Germany.
Your role:
You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization.
You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform.
If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
Responsible for identifying and briefing content needs across the funnel
Creation and optimisation of content (agency and in-house)
Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
Oversee briefing and sampling program for affiliates and creators
Supporting TSP and retail team on TikTok live planning and activation
Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
Stay up to date with the latest platform developments and social trends on TikTok
Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
Be the first POC for agency including up to date product and brand training for partners.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office)
This role is an office role.
You’re right for this role if:
> 5 years of experience in Digital Marketing/Media
Deep expertise in full social eco-system; paid, organic, influencer, commerce
Passion for content with experience in content briefing, planning and optimization
Agency incl TSP management is a plus
German Native + Business Fluent in English– a must
Excellent communication & presentation skills with ability to translate and simplify complex and technical topics
Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business here
Discover our rich and exciting history here
Learn more about our purpose here
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals. If you have specific flexible working requirements, please feel free to discuss these during these with your TA Consultant.
For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view this report.
#LI-EU
#LI-Office (if hybrid)
#LI-CE (if Personal Health)
Social Media Manager Germany in Farnborough employer: Philips Iberica SAU
As a leading health technology company, we pride ourselves on being an excellent employer that values every individual and fosters a collaborative work culture. Our office in Germany offers a dynamic environment where creativity thrives, with ample opportunities for personal and professional growth, including training and capability building in the fast-evolving digital marketing landscape. We are committed to flexible working arrangements and inclusivity, ensuring that all employees feel valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager Germany in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media management. Include examples of campaigns you've led, content you've created, and any analytics that showcase your success. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand voice and recent campaigns, especially on TikTok. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in the interviewer's mind. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Social Media Manager role.
We think you need these skills to ace Social Media Manager Germany in Farnborough
Some tips for your application 🫡
Show Your Passion for TikTok:When applying, let your love for TikTok shine through! Share examples of how you've engaged with the platform and any creative campaigns you've been part of. We want to see your enthusiasm for driving content that resonates with audiences.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and content creation. We’re looking for someone who can demonstrate their understanding of the TikTok landscape, so don’t hold back on relevant achievements!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key skills and experiences. Remember, we appreciate clarity and directness in communication!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Philips Iberica SAU
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends and features on TikTok. Familiarise yourself with successful campaigns and content strategies that resonate with the German audience. This will show your passion for the platform and your ability to drive engagement.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work, especially any TikTok campaigns or content you've created. Be ready to discuss your creative process and how you optimise content based on performance metrics. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Brand and Its Values
Research the company’s mission and values thoroughly. Be prepared to explain how your approach to social media aligns with their goals, particularly in health technology. This will help you connect your personal values with the company's vision during the interview.
✨Practice Your Presentation Skills
Since excellent communication is key for this role, practice presenting your ideas clearly and confidently. You might be asked to simplify complex topics, so think about how you can convey your thoughts effectively to different stakeholders. A mock presentation could be a great way to prepare!
