Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead shopper experience strategy and create engaging marketing plans.
- Company: Philips is a health tech company dedicated to improving healthcare access for everyone.
- Benefits: Enjoy flexible benefits, performance bonuses, and access to Philips University.
- Why this job: Make a real impact in a supportive team while driving innovative shopper experiences.
- Qualifications: Experience in omni-channel strategy, strong communication skills, and analytical mindset required.
- Other info: Office-based role with a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Job Title
Shopper Activation Manager
Job Description
Build a Philips Personal Health shopper experience strategy including clear customer prioritisation (where to play) and memorable shopper experiences (how to win) to amaze and delight shoppers. You will build a network of strong customer relationships within an omni-channel retail environment and develop insight-driven activations that are aligned to our customer priorities.
A fantastic opportunity to lead the development, engagement and execution of your shopper marketing plan, in collaboration with your marketing, sales and category management colleagues.
Your responsibilities will include:
- Develop best-in-class, shopper centric activation plans grounded in consumer, shopper and retail insights. Create a vision, engage internal/external stakeholders and deliver your plan;
- Develop category specific 4P strategy, focusing on;
- Place: relentless omni channel focus, prioritising online but equally adept at offline activation, creating a seamless journey for the shopper
- Promotion:drive brand preference and awareness for Philips through in-store excellence (offline and online)
- Product:demonstrate Philips champion innovation through best in class point of sale and digital content
- Price:ensure Philips promotional plans are in line with shopper and customer requirements
- Champion Digital Excellence – Managing online merchandising, content and being a consultative partner to the customers digitals teams in order to partner up to win;
- Translate brand strategy into annual customer marketing plans, ensuring that we execute and communicate our products in the best possible way based on shopper insights;
- Work with our in-house Studio team to develop engaging in-store activation, providing shoppers with a great experience;
- Partner with the Sales team to allocate budget and deliver ROI;
- Measure the effectiveness of shopper activation plans and promotions, monitor actions and propose improvement plans;
- From competitive salary and performance bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the benefits on offer.
How we work together
We believe that we are better together than apart. This is an office-based role which means working in-person at least 3 days per week from our Farnborough, Hampshire.
You’re right for this role if:
- You have experience of bringing omni-channel shopper strategy to life – joining the dots between sales, the retailer and the consumer
- You are curious with a passion to gain insight, have strong commercial awareness and are able to work in a faced paced and ever changing environment;
- You are confident presenter and communicator with the ability to influence internal and external stakeholders;
- You have an excellent understanding of both online & offline marketing mix and have delivered highly effective campaigns that provide a strong return;
- You have the ability to problem solve and course correct when we are not being effective;
- You are highly analytical, comfortable working with a wide range of data sources and making fact-based decisions, recommendations and forecasts working in collaboration with sales and marketing;
- You are results orientated who enjoys having a direct impact of the day to day performance of Philips UKI with personal accountability for your customers;
- You will be part of a great team who care, support and challenge each other.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusionhere.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won\’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our businesshere
- Discover our rich and exciting historyhere
- Learn more about our purposehere
About Philips UKI
In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability.
Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond.
For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view thisreport.
#LI-EU
#LI-Hybrid
#LI-CE
#J-18808-Ljbffr
Shopper Activation Manager employer: Philips Iberica SAU
Contact Detail:
Philips Iberica SAU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Activation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in omni-channel retailing. Understanding how to create seamless shopping experiences across both online and offline platforms will be crucial for this role. Research successful case studies and be ready to discuss them during your interview.
✨Tip Number 2
Network with professionals in shopper marketing and retail strategy. Attend industry events or webinars to connect with others in the field. This can provide you with valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering data on past campaigns you've worked on. Be ready to discuss how you measured their effectiveness and what improvements you implemented based on those insights, as this aligns with the responsibilities of the Shopper Activation Manager.
✨Tip Number 4
Demonstrate your ability to influence stakeholders by preparing examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and how they contributed to achieving common goals, as this is key for the role.
We think you need these skills to ace Shopper Activation Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Shopper Activation Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your passion for shopper marketing and how you've successfully implemented omni-channel strategies in the past. Be specific about your achievements and how they relate to Philips' goals.
Highlight Relevant Experience: In your CV, focus on your experience with shopper-centric activation plans and any successful campaigns you've led. Use metrics to demonstrate your impact, such as increased sales or improved customer engagement.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to inform decisions and improve marketing strategies. Mention any tools or methodologies you are familiar with that can help in this area.
How to prepare for a job interview at Philips Iberica SAU
✨Understand the Shopper Experience
Familiarise yourself with the concept of shopper experience strategy. Be prepared to discuss how you would create memorable experiences for shoppers and how your previous experiences align with this role.
✨Showcase Your Omni-Channel Knowledge
Demonstrate your understanding of both online and offline marketing strategies. Prepare examples of how you've successfully integrated these channels in past roles to drive brand awareness and sales.
✨Prepare Insight-Driven Examples
Think of specific instances where you've used consumer and retail insights to develop effective marketing plans. Be ready to explain your thought process and the outcomes of your initiatives.
✨Highlight Your Analytical Skills
Since the role requires working with data to make decisions, be prepared to discuss your analytical skills. Share examples of how you've used data to inform your marketing strategies and improve performance.
