At a Glance
- Tasks: Drive marketing strategy and demand generation for innovative medical devices in international markets.
- Company: Leading MedTech company focused on improving healthcare solutions.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic industry.
- Other info: Collaborative environment with opportunities to engage with global teams and key opinion leaders.
- Why this job: Make a real impact in healthcare by shaping marketing strategies for life-saving technologies.
- Qualifications: 3-5 years in marketing, preferably in MedTech, with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Drive go-to-market strategy and demand generation for the full IGTD portfolio across international markets, with a focus on Region North (UK & Nordics).
Your role:
- Own end-to-end marketing strategy and execution for the IGTD portfolio, acting as the key marketing lead for Region North.
- Drive demand generation and adoption of the One IGT proposition, with a strong focus on vessel preparation solutions.
- Define and execute go-to-market plans aligned with global strategy, adapting them to local market dynamics and customer needs.
- Lead product launches, lifecycle management, and portfolio positioning to maximise market impact.
- Develop pricing, value propositions, and data-driven marketing plans based on market and competitor insights.
- Deliver integrated omni-channel campaigns (digital, events, field) to increase engagement and utilisation.
- Collaborate cross-functionally with global marketing, sales, and clinical stakeholders, and engage KOLs and customers to build strong market presence.
You're the right fit if:
- 3–5 years in downstream marketing, preferably in MedTech or Healthcare.
- Experience managing broad product/solution portfolios and leading market-specific initiatives.
- Strong go-to-market execution and ability to translate global strategies into local impact.
- Solid analytical skills (market insights, pricing, competitive analysis).
- Excellent stakeholder management, communication, and presentation skills.
- Bachelor’s degree in Marketing, Business, Healthcare, or related field.
- Knowledge of image-guided therapy or interventional cardiology is a strong asset.
- Willingness to travel (30%).
International Business Marketing Manager IGT-Devices (Coronary Vascular) in Farnborough employer: Philips Iberica SAU
As an International Business Marketing Manager at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. With a strong focus on the UK and Nordics, we offer competitive benefits, opportunities for professional development, and the chance to make a meaningful impact in the MedTech sector. Join us to be part of a forward-thinking team that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land International Business Marketing Manager IGT-Devices (Coronary Vascular) in Farnborough
✨Tip Number 1
Network like a pro! Reach out to professionals in the MedTech and Healthcare sectors, especially those who have experience in international marketing. Use platforms like LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your previous marketing strategies, product launches, and successful campaigns. This will not only demonstrate your skills but also give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by understanding the company’s go-to-market strategy and how it aligns with local market dynamics. Be ready to discuss how you can adapt global strategies to meet specific regional needs, especially in the UK and Nordics.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can drive demand generation and marketing strategies. Your next big opportunity could be just a click away!
We think you need these skills to ace International Business Marketing Manager IGT-Devices (Coronary Vascular) in Farnborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of International Business Marketing Manager. Highlight your experience in downstream marketing and any relevant MedTech or Healthcare projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the IGT portfolio and how you can drive demand generation. We love seeing enthusiasm and a clear understanding of our market!
Showcase Your Analytical Skills:Since this role requires solid analytical skills, don’t forget to mention specific examples where you've used market insights or competitive analysis to make decisions. We’re keen to see how you can bring data-driven strategies to the table!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Philips Iberica SAU
✨Know Your Market
Before the interview, dive deep into the specifics of the coronary vascular market, especially in the UK and Nordics. Understand the key players, current trends, and challenges. This will not only show your enthusiasm but also your ability to adapt global strategies to local needs.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of market insights or competitive analyses you've conducted. This will demonstrate your solid analytical skills and how they can benefit the company's go-to-market strategy.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various stakeholders, share specific instances where you've successfully collaborated with sales, clinical teams, or other departments. Emphasise your communication and presentation skills, as these are crucial for building strong market presence.
✨Prepare for Product Launch Discussions
Think about your experience with product launches and lifecycle management. Be ready to discuss your approach to developing pricing strategies and value propositions. This will show that you understand the end-to-end marketing strategy and can execute it effectively.
